Analysts say oft-delayed white iPhone 4 may be sales catalyst for Apple

Matt Phillips blogs for The Wall Street Journal that UBS analyst Maynard Um, in a note to clients, states, “A number of reports cite sources that a white iPhone 4 is expected to launch as soon as April 27th. Though the date is uncertain to us, we believe a white iPhone is likely and see this as a sales catalyst.”

MacDailyNews Note: Back on June 7, 2010, Apple announced that the white iPhone 4 would, along with the black model, be available in the US, France, Germany, Japan and the UK on June 24, 2010.

Phillips also reports on a note by Ticonderoga Securities’ analyst Brian White who writes, “In our view, the purchase of consumer electronic devices is not always a completely rational decision, and people buy Apple products for many different reasons, including status, aesthetics, functionality, quality and the “cool factor.” The delayed launch of a “white” iPhone has created a certain mystique around the product, and we believe certain demographics will find the product appealing. As such, we expect incremental iPhone 4 purchases due to this launch, driven by replacements, upgrades and/or new iPhone 4 purchases.”

Read more in the full article here.

MacDailyNews Take: Well, according to our unscientific poll currently running atop the left-hand column, of over 3,000 respondents, 26% will buy a white iPhone 4.

Related articles:
Apple’s oft-delayed white iPhone 4 appears in Verizon stock systems – April 16, 2011
Apple reiterates spring timeframe for white iPhone 4 release – April 14, 2011
Report: Apple to trot out white iPhone 4 after 10-month delay – April 13, 2011
Mythical White iPhone 4 deleted from Apple’s retail database – April 6, 2011
Apple’s ridiculously-delayed white iPhone 4 to ship in April – March 9, 2011
How hard is it to make a white iPhone 4? – October 27, 2010
Apple delays white iPhone until spring 2011 – October 26, 2010
White iPhone 4 appears in Apple Store app, reserve yours now – October 26, 2010
White iPhone spotted in New York, owner explains why it’s not yet available – October 15, 2010
Apple may finally be past white iPhone 4 obstacles – July 28, 2010
Apple: White iPhone 4 will not be available until ‘later this year’ – July 23, 2010
Apple: White iPhone 4 will not be available until second half of July – June 23, 2010


  1. I’m wondering if the white iPhone is the start of the flowering of the iPhone line, as happened with the iPod line. It’s taken so long that it could be functionally different from iphone4. The rumors that seem all over the map could make sense if they are describing different members of the family. This could give Apple multiple iPhone announcement dates. The real explosion happens when they figure out how to get rid of the contract.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.