Matt Phillips blogs for The Wall Street Journal that UBS analyst Maynard Um, in a note to clients, states, “A number of reports cite sources that a white iPhone 4 is expected to launch as soon as April 27th. Though the date is uncertain to us, we believe a white iPhone is likely and see this as a sales catalyst.”
MacDailyNews Note: Back on June 7, 2010, Apple announced that the white iPhone 4 would, along with the black model, be available in the US, France, Germany, Japan and the UK on June 24, 2010.
Phillips also reports on a note by Ticonderoga Securities’ analyst Brian White who writes, “In our view, the purchase of consumer electronic devices is not always a completely rational decision, and people buy Apple products for many different reasons, including status, aesthetics, functionality, quality and the “cool factor.” The delayed launch of a “white” iPhone has created a certain mystique around the product, and we believe certain demographics will find the product appealing. As such, we expect incremental iPhone 4 purchases due to this launch, driven by replacements, upgrades and/or new iPhone 4 purchases.”
Read more in the full article here.
MacDailyNews Take: Well, according to our unscientific poll currently running atop the left-hand column, of over 3,000 respondents, 26% will buy a white iPhone 4.
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