“The latest numbers from research firm comScore show that Microsoft’s Windows Phone launch late last year in the U.S. market was largely a non-event,” Mike Dano reports for FierceWireless. “This raises the obvious question: Does Nokia know about this? And is the company concerned?”
“Based on its surveys, comScore showed the number of Americans who reported owning a Microsoft smartphone (either Windows Mobile or Windows Phone) was around 5.9 million in October. That number dropped to 5.5 million in November and 5.3 million in December. Microsoft launched its overhauled smartphone operating system during November with $200 phones from the likes of Samsung, HTC and LG and with carrier support from AT&T Mobility and T-Mobile USA,” Dano reports. “Now, since comScore puts both Windows Phone and Windows Mobile into the same figure, it’s possible that a large number of Windows Mobile owners swapped out their handset for a new Windows Phone device–but I doubt it.”
Dano reports, “Further, comScore’s figures show that Microsoft’s market share in the United States continued its gradual decline through February of this year, which indicates the launch of its Windows Phone platform in November has done little to reverse a decline in the company’s market share that started at the end of 2009.”
Read more in the full article here.
MacDailyNews Take: No telling if Nokia’s worried (they ought to be), but they’re certainly intimately familiar with launching duds in the U.S.
[Thanks to MacDailyNews Reader “GetMeOnTop” for the heads up.]
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