Twitter data suggests News Corp.’s The Daily iPad news app is losing audience

“Some of the most interesting work in the future of news is happening in these apps — for instance, in The Daily, which is trying to both create an iPad-native experience and get people to pay 99 cents a week for it,” Joshua Benton reports for The Nieman Journalism Lab. “Information about The Daily’s success (or lack thereof) has been hard to come by; external guesstimates have gotten ‘no comments,’ and the closest thing to a hard number to come out of The Daily so far is its publisher’s statement that the app has been downloaded ‘hundreds of thousands’ of times.”

“So I set out to see if there was some way to use publicly available data to try to understand at The Daily’s readership,” Benton reports. “If I can’t know how many readers it has, perhaps I could find something that at least showed the broader trend line.”

Benton reports, “That’s how, with major help from the social media firm PostRank, I came up with the chart above, which suggests — at least when viewed through the lens of Twitter sharing — The Daily is losing audience over time rather than gaining it.”

Read more in the full article here.

MacDailyNews Take: The Daily is losing audience because it’s a pain in the ass to read. It’s always been that way and it hasn’t improved rapidly enough. We do not want to be forced to learn several new paradigms for accessing content. We just want to read/view/watch/listen to the news. You can’t find anything painlessly in The Daily, so we stopped bothering. Also from News Corp., the “less ambitious” NY Post app for iPad is far better; it’s navigable without having to screw around pinching and swiping and tapping assorted crap, much of it hidden. Launch the NY Post app and you get their version of the news; that’s all we want.

We don’t want stupid UI puzzles, we just want the effing news!

The Daily needs to remove (or hide) the bells and whistles, open on the Table of Contents (or just copy The NY Post app) and KISS. Then we might consider launching The Daily on our iPads again. Maybe.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

32 Comments

    1. Try The Economist. Intelligent news on a good app. It delivers a free Editor’s Picks version each week, or you can subscribe for about twice what The Faily costs. And no idiotic Us Weekly crapola.

  1. The MDN take is dead on. Ease of access and fluidity are missing from so many of the new news apps. In fact, I don’t generally watch video at all and find navigation to be clunky. Simplicity. Simplicity, please.

  2. I haven’t spent any of my hard-earned cash purchasing “The Daily,” because it is a Rupert Murdoch publication, plus the fact it hasn’t gotten good reviews.

  3. I started reading The New Yorker on my iPad. Not through their $5 per issue app, but in GoodReader. I’m a print subscriber anyway which costs about 1/10th what the iPad-specific issues cost, so I “print” a PDF of each issue from their subscriber-only Web archive and put them all on the iPad. I like reading them that way just fine! Indeed, it has me picking it up again, whereas the print issues have mostly gathered dust on the coffee table ever since I got used to doing most of my daily light reading on my iPhone. Sometimes when you want to read you just want to read— not watch videos or deal with other kinds of whiz-bang silliness!

  4. the Daily’s news writing is weak and not diverse enough. More USA Today snippets of information. i still access my news from a paper newspaper (Globe & Mail) every morning. it’s old school, but very informative and a lot more interesting Canadian perspective in their writings.

  5. I don’t understand why it’s so difficult for media companies to create news apps. Flipboard and Zite have the flow right. Why can’t they start there and enhance?

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