Needham analyst: Unending iPad 2 lines create ‘shock and awe,’ sales forecasts surge

“More than two weeks after the iPad 2 went on sale in the U.S., lines continue to form at Apple stores around the country as new shipments arrive, prompting one Wall Street analyst to significantly increase his forecast for 2011 shipments,” AppleInsider reports.

“Analyst Charlie Wolf with Needham & Company issued a new note to investors on Tuesday entitled ‘AAPL: Shock and Awe!’ In it, Wolf reveals he has increased his projected iPad sales for 2011 by 10 million, to a total of 30 million,” AppleInsider reports.

“Wolf has also increased his prediction for 2012 iPad sales by 10 million, totaling 40 million next year,” AppleInsider reports. “‘Attempting to forecast the growth trajectory of a new category of computers is difficult, if not perilous,’ Wolf wrote. ‘However, the launch of the iPad 2 so far exceeded our expectations that it was evident our 2011 and 2012 shipment forecasts were dramatically low.'”

Read more in the full article here.

MacDailyNews Take: For some reason, “iPad unit sales estimates are too low” sounds so familiar.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


  1. People are missing the real news within the news….
    “‘Attempting to forecast the growth trajectory of a new category of computers is difficult, if not perilous,’ Wolf wrote.
    NOTE THE USE OF THE WORD ‘computers’. Is the rest of the world going to classify the iPad as a ‘computer’ now? if so, Apple is going to blow ALL numbers out of the water for computer sales compared to all manufacturers.

  2. WTF kind of forecast is this? This is like changing your NCAA bracket after the first round due to a bunch of upsets.
    I’m going to wait until Apple releases the final numbers to give my forecast.

    1. If Apple can produce 50 million in 2011, they will sell 50 million. It really depends on available supply of components or rate of production, whichever becomes the key constraint. Making the sale is NOT the constraint; it IS the key constraint for everyone else, however. 🙂

  3. @Paul,

    No suppression is necessary. There is no competition, wiiiiide open market for iPad2. When have we ever seen worldwide demand for a relatively new product space?

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