Apple’s ridiculously-delayed white iPhone 4 to ship in April

“Apple is expected to begin production of its long-awaited [white] iPhone 4 sometime this month, with shipments no later than early April, according to one analyst’s checks,” Neil Hughes reports for AppleInsider.

MacDailyNews Take: 10 months late. Apple really screwed the pooch with this one.

“Manufacturers will initiate production of the GSM-based iPhone 4 version in white enclosures and begin dispatching them to Apple ahead of general availability planned for next month, Concord Securities Analyst Ming-Chi Kuo told AppleInsider,” Hughes reports. “Apple has made changes the ‘film material to solve the full-lamination problem that [was] the reason why white iPhones [were] delayed,’ he added. The handset was first scheduled to debut last June. Kuo did not provide a timeframe for a white CDMA-based iPhone.”

MacDailyNews Take: Why bother? iPhone 5 will be here before you know it (and probably before the mythical white iPhone).

Hughes reports, “Apple was forced to delay the white iPhone 4 numerous times in 2010 citing manufacturing issues. The most recent delay was announced by Apple in October…”

Read more in the full article here.

MacDailyNews Take: Well, look on the bright side, if Apple has to have some public screw ups, we’d rather it’s a product pigmentation boondoggle than something important. Until we’re told otherwise, we blame Papermaster.

Related articles:
How hard is it to make a white iPhone 4? – October 27, 2010
Apple delays white iPhone until spring 2011 – October 26, 2010
White iPhone 4 appears in Apple Store app, reserve yours now – October 26, 2010
White iPhone spotted in New York, owner explains why it’s not yet available – October 15, 2010
Apple may finally be past white iPhone 4 obstacles – July 28, 2010
Apple: White iPhone 4 will not be available until ‘later this year’ – July 23, 2010
RUMOR: White iPhone 4 delayed by capacity, precision issues – July 19, 2010
Apple: White iPhone 4 will not be available until second half of July – June 23, 2010


  1. If a product isn’t ready for people to pay their hard earned money for it, then wait until it is.

    Releasing a flawed product just to make money would be as dumb as cramming Android 2.2 into a tablet. No one is that stupid! 😉

  2. It’s brilliant. Just as sales of iPhone 4 start to taper off a bit during the quarter before the expected iPhone 5 release, Apple starts selling the white iPhone. There are more than enough customers out there who don’t read MDN and other “Apple news” sites every day, and don’t know or don’t care about product release schedule; they are probably the majority of customers. They just see a cool new white iPhone on display that none of their friends have.

  3. I am not sure I see the wisdom in relwasing rhe white iPhone 4 at this late date. I expect that a lot of buyers will be totally unaware of Apple’s refresh cycle but, will be piqued when iPhone 5 is released.

  4. I am surprised Apple hasn’t been sued for false advertising. Not even having a white phone manufactured before advertising it on the website was a scumbag behavior, and then stringing people along for months, about when it would release is despicable, meanwhile, they continued to leave it on the site taunting people. I know plenty of people who were pissed that Apple lied about the availability of the white phone.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.