Morgan Stanley today issued a 96-page report today on the prospects for tablet computing, authored by numerous analysts, including Kathryn Huberty, Mark Lipacis, Adam Holt and Ehud Gelblum.
Tiernan Ray reports for Barron’s, “The big picture: people don’t appreciate how big tablet computing can get, write the authors. They project shipments of more than 100 million by 2012. (To put that in perspective, analysts have been projecting Apple may ship between 30 and 40 million units of its iPad this year, and the entire industry may ship 50 million, according to several published estimates I’ve seen.)”
“The best-positioned companies in this are the dominant tablet companies or the arms merchants: Apple, ARM Holdings (ARMH), Broadcom (BRCM), Samsung (SSNLF), and SanDisk (SNDK),” Ray reports. “The worst-positioned, in the view of Morgan Stanley’s team, are Advanced Micro Devices (AMD), Dell (DELL), Lexmark (LXK), and Ricoh. And that bears a little explaining: Leaving aside AMD and Dell, Morgan Stanley believes tablets will actually help push users more toward the ‘paperless office,’ and so they write that cannibalization of printing supplies is a much-understated potential area for cannibalization, and that that could hurt Ricoh and Lexmark.”
Read more in the full article, including two key charts, here.
[Thanks to MacDailyNews Reader “Tayster” for the heads up.]