“The Adamo, like the earlier MacBook Air models, was pricey, starting at around $2,000, when it was launched in March 2009,” Crothers reports. “The last few new Adamos were sold at steep discounts, going as low as $799, allowing Dell to clear out its remaining inventory, according an industry source familiar with the brand’s end-of-life strategy.”
Full article here.
MacDailyNews Take: What we wrote:
• “How ‘luxury’ can any Dell be when they are stuck, OS-limited, with Windows? We think Dell is wasting time, effort, and money courting a market segment that’s dominated by Apple’s OS-unlimited MacBook family featuring precision aluminum unibody enclosures, large Multi-Touch™ trackpads and much more. Dell simply cannot compete. The fact is, discerning high-end buyers do not want Dells… Unsurprisingly, Dell doesn’t get it. It’s the OS and the software that matters. Apple’s industrial design is just icing on a well-baked cake. Dell can’t even compete with a MacBook Pro running Windows, let alone one running Mac OS X.” – MacDailyNews Take, January 10, 2009
• “Dell has launched their ‘Adamo’ laptop which starts at US$2,000. It’ll flop… About all that Dell’s Adamo lapflop accomplishes, besides redefining the word ‘fugly,’ is to remind the world how truly talented Jonathan Ive really is. Dell is obviously a very confused company. They also don’t seem to understand what the rest of the thinking world knows implicitly: Windows sucks. Dell has decided to go after the high-end with a decidedly low-end OS and an industrial design aesthetic that just doesn’t measure up – in an economy that will not permit Dell to do so. Those with taste, brains, and money buy Macs, not Dells. Apple owns the high-end for a reason: they have the best industrial design and the best software. Dell can’t compete in either category.” – SteveJack, MacDailyNews Opinion, March 17, 2009
Mikey dikey big mouth- run it one more time…
MDN could run Dell better than Mikey.
(I know that’s not much of a compliment, but there it is.)
Dell and fugly just go together well.
How long until Dell puts the brakes onthe Dell Skid Mark iPad Killer? That must have sold at least HUNDREDS by now.
Buy a Dell, burn in He’ll!
So say we all.
Dell announced (MacWorldUK) they are releasing two 10-inch tablets later this year. One will be windows and one with android; hedging it’s bet.
Dell’s eyes are going converging with rage… eventually they will meet… then kaboom!
sidagtmbttsh!
…. end-of-life strategy!
I like the strategy, I like it a lot.
Dell’s genius business plan, which used to be praised to the heavens on CNBC, only ever amounted to making computers cheaply. Did they not realize Asians can do that better, and that Dell had doomed themselves to the bottom end of the business?
Certainly, there are a quite a few people making the jump to the Apple ecosystem, but I wonder how the fervent anti-Apple crowd is faring these days – whether their numbers are changing at all.
Dell’s biggest mistake with the Adamo line was to not cram enough cheap looking plastic components on the lid to attract the traditional Dell customer.
Dude, you’re getting a Dell-LMFAO
@Ballmer’s left nut
Absolutely.
DELL’s strategy with the Adamo, was akin to attempting to compete against a Formula 1 car, by running a Pontiac SunFire with a spoiler, air dams, and a chrome exhaust pipe extender.
So Dell continues its race to the bottom. I’ve never heard of a business surviving *long term* (meaning many decades) by being THE low cost provider. Dell is the perfect example. This model is not sustainable.
@ bezoar
The anti-Apple crowd just gets more and more fervent, more and more adamant, and more and more vocal. Just visit sites like Daily Tech to see them in action.
Sometimes Apple does do stupid things, but some of the anti Apple crowd wouldn’t buy (or support the purchase of by others) something like the top of the line Macbook Air from Apple even if Apple could sell it at a break even price of $10.00!
Could you guys get someone older then 10 to create your story headlines?
You read the majority of comments posted here, the headlines are aimed at their (MDN’s) target audience.
@bezoar
My sister in law almost bought am iPhone. She saw me controlling my apple tv with it and I could tell she was impressed. A very ardent anti apple tech head. Even she will switch sooner or later.
An Apple commercial I would like to see:
Ben Curtis, the actor who played the “Dell Dude” is in close-up sitting against a black backdrop, facing off-camera in the mock-interview style Apple uses for videos of their top executives touting new products. He looks serious…
“I’ve made mistakes. I’ve learned from them, and I’ve come out of that a better and smarter person.”
The camera pulls back to reveal that the former Dell Dude has a MacBook open on his lap.
Cut to the Apple logo on a white background. Beneath it is the slogan: “The smoke clears.”
“The smoke clears.”
That’s bloody funny.
…the fervent anti-Apple crowd?
There’s no such thing. Don’t mischaracterize intelligent, well reasoned and insightful comments from Windows enthusiasts as some reactionary nonsense from zealots to promote your false MAC agenda.
So the 2 or 3 actual MAC users left get their feathers ruffled when they are presented with the truth. Too bad for you, MAC crybabies. MACs suck because they’re overpriced and proprietary and you can’t customize them. I can build a kick-ass Windows machine for a quarter the price of a toy MAC. Losers.
@ Zune Tang: Wow, don’t you sound bitter. I too can build a kick-ass Windows machine that has more RAM, a bigger hard drive, a faster processor, and bigger graphics card. The issue is – it will run WIndows. And, as you know, it’s that ballooning piece of unstable and virus prone software built 20 years ago that requires a PC to have bigger ‘stats’ than a Mac.
As with most Mac haters – you really haven’t ever used a Mac for longer than 15 minutes at a friends house, have you? Or, the last one you used was running OS9. Whatever.
You’re the same guy that says, “I hate Bill O’Reilly” when you’ve never actually watched his show. You just blindly believe what you read on left-wing blogs.
Explain this, smart guy – why is Windows losing market share while Apple is gaining? Why does Windows Phone7 have NO market share? Why did the Zune fail? You are hanging onto a sinking ship. You might look for a life raft.
Sorry, but I hate Bill O’Reilly even though I have watched his show! If you think otherwise, well then you’re falling for the whole right wing American Spectator blog line. They’re fooling you, come on, you’re better than that.
As for Zune Tang up there it’s just a comedy routine executed fairly well by a Mac zealot like the rest of us.
MDN could run Dell better than Mikey.
Why?
Does Dell need a website that can take ages to load and is festooned with over a dozen adverts?
That said, they’re pretty talented at getting flamebait stories up and running to keep the ad dollars coming in. Maybe that’s the kind of creative thinking needed at Dell.
There is blood on Macbook Air’s clickable Multi-touch™ trackpad.
@ Pirate
Thank you keeping the discussion intelligent, pleasant and civil–and especially for not bringing politics into the discourse although I find Bill O’Reilly pretty hot too. What a dish! Grrrrrrrr.
@Pirate,
ZuneTang is a long-standing spoofer of trolling methods…
He knowingly provides us with comic relief.