“The Adamo, like the earlier MacBook Air models, was pricey, starting at around $2,000, when it was launched in March 2009,” Crothers reports. “The last few new Adamos were sold at steep discounts, going as low as $799, allowing Dell to clear out its remaining inventory, according an industry source familiar with the brand’s end-of-life strategy.”
Full article here.
MacDailyNews Take: What we wrote:
• “How ‘luxury’ can any Dell be when they are stuck, OS-limited, with Windows? We think Dell is wasting time, effort, and money courting a market segment that’s dominated by Apple’s OS-unlimited MacBook family featuring precision aluminum unibody enclosures, large Multi-Touch™ trackpads and much more. Dell simply cannot compete. The fact is, discerning high-end buyers do not want Dells… Unsurprisingly, Dell doesn’t get it. It’s the OS and the software that matters. Apple’s industrial design is just icing on a well-baked cake. Dell can’t even compete with a MacBook Pro running Windows, let alone one running Mac OS X.” – MacDailyNews Take, January 10, 2009
• “Dell has launched their ‘Adamo’ laptop which starts at US$2,000. It’ll flop… About all that Dell’s Adamo lapflop accomplishes, besides redefining the word ‘fugly,’ is to remind the world how truly talented Jonathan Ive really is. Dell is obviously a very confused company. They also don’t seem to understand what the rest of the thinking world knows implicitly: Windows sucks. Dell has decided to go after the high-end with a decidedly low-end OS and an industrial design aesthetic that just doesn’t measure up – in an economy that will not permit Dell to do so. Those with taste, brains, and money buy Macs, not Dells. Apple owns the high-end for a reason: they have the best industrial design and the best software. Dell can’t compete in either category.” – SteveJack, MacDailyNews Opinion, March 17, 2009