Ballmer rearranges the deck chairs again; seeks to get engineers into executive ranks

“Microsoft Corp. Chief Executive Officer Steve Ballmer plans to extend a management shake-up aimed at adding senior product executives with an engineering background, two people with knowledge of the decision said,” Dina Bass reports for Bloomberg.

“Changes may be announced this month, said one of the people, who declined to be named because the plans are private,” Bass reports. “Last month, Ballmer pushed out server division president and 23- year company veteran Bob Muglia, saying the company needed new leadership that could focus on areas such as cloud software.”

Bass reports, “The move would expand on an effort to promote managers who have engineering skills and experience executing product plans — a bid to help Microsoft catch up with rivals such as Apple Inc. and Google Inc. in Web services, smartphones and tablet computers.”

MacDailyNews Take: It’s ridiculous and sad when Google gets perfunctorily mentioned as if they raced out near the leader when all they’re really doing is being sucked along in Apple’s trailing vacuum.

Bass reports, “The overhaul also may quell criticism from the board and investors that Microsoft is falling behind in some markets. Four top executives have left the company since May.”

Full article here.

MacDailyNews Take: Whatever it takes to mollify shareholders and board members so that Ballmer remains “in charge” is fine with us.

39 Comments

  1. Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer! Ballmer!

  2. “The overhaul also may quell criticism from the board and investors that Microsoft is falling behind in some markets.”

    Outside of the legacy Windows/Office/Server franchises, Microsoft is falling behind in ALL markets – multimedia distribution, media players, smart-phones, mobile computing, gaming, etc. Even the developers are moving away from Microsoft, as the action is elsewhere. As Roughly Drafted’s Eran pointed out long ago, where Microsoft lacks the market control that comes with a near monopoly position, it loses, as it can’t deal with real competition.

  3. Sounds like Egypt’s Mubarak firing his cabinet and trying to stay on as supreme leader.

    If microsoft promotes engineers, it would be the first time their upper management included someone who, like, knows the first thing about technology. Happily, shoe salesman Ballmer would still have the final say.

  4. Now, now, I wouldn’t call last quarter’s profit of $6.9 billion shoddy. Not at all. In fact it beat Apple’s profits by a very, very cool billion. Shall I spell that out for you, B-I-L-L-I-O-N. Yeah, that’s a fact folks!

    Suck on that for a sinking ship!

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