RUMOR: Verizon moved one million iPhone units before suspending pre-orders - Printer Ink, Toner, & More!Disputing reports based on a single analyst’s estimate of 100,000 units (Mike Abramsky of RBC Capital), a trusted source tells MacDailyNews that Verizon Wireless moved “closer to 1,000,000 than 100,000” iPhone 4 units in the 17 hours before they ceased offering pre-orders.

Verizon Wireless has not stated how many iPhone units were pre-ordered before they suspended pre-sale orders. We cannot independently confirm our source’s number, hence the “rumor” designation.

Earlier today, Dan Mead, president and chief executive officer for Verizon Wireless, said in a statement, “This was an exciting day. In just our first two hours, we had already sold more phones than any first day launch in our history. And, when you consider these initial orders were placed between the hours of 3 a.m. and 5 a.m., it is an incredible success story. It is gratifying to know that our customers responded so enthusiastically to this exclusive offer – designed to reward them for their loyalty.”

Daniel Eran Dilger reports for AppleInsider, “Ming-Chi Kuo of Concord Securities has indicated to AppleInsider that the number is likely to be much higher [than Abramsky’s 100,000]… AT&T first day preorders for iPhone 4 last June, when the device was new, only amounted to 600,000. That figure included initial manufacturing issues related with the new model (including Apple’s failure to deliver white models as planned), and was also distorted by the complete meltdown of both AT&T’s and Apple’s online ordering systems. At the time, Apple noted in a press release that the total was ‘far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration.'”

“While analysts have consistently predicted the Verizon’s sales will pale in comparison to AT&T’s iPhone 4 sales over the last year, Apple may still be able to exceed its last year’s launch of iPhone 4 this year with Verizon because of this pent up demand and its now well-honed manufacturing experience in building iPhone 4, following global sales over the last two quarters of more than 30 million iPhones, the majority of which have been iPhone 4 models,” Dilger reports.

Along with much more info, in a graphic in their full article, AppleInsider also matches our source by estimating pre-orders for Verizon iPhone 4 units at one million.

Full article here.


  1. < designed to reward them for their loyalty>
    What a smarmy little fart huffer.
    Verizon scoring the iPhone has nothing to-do with rewarding customer loyalty, it has everything to do with a. preventing the on-going ass whoppin’ that the iPhone/AT-T deal has being laying on them and b. making $

  2. Just watch what happens here… Verizon’s advertising and media hype for Verizon iPhone has created a new wave of consumers who are interested in getting an iPhone for the first time. But they will be confronted with a long waiting list on Day One of sales, based on what happened with the pre-orders (just to existing Verizon customers). So what will a lot of them do? They’ll go get one from ATT, which should have much better availability at this time of year.

    And Apple anticipated this scenario all along. That’s the purpose of the recent “two is better than one” commercial, showing a Verizon iPhone and ATT iPhone, side by side. It’s Apple “sneaky” way of telling customers (without upsetting Verizon), if you can’t find a Verizon iPhone and you don’t want to wait, just get one from ATT instead. Apple wants to sell an iPhone; it doesn’t really matter if it’s Verizon or ATT. Bravo to Apple.

  3. ..”we had already sold more phones than any first day launch in our history”..
    Does any body remembers what was the higher number in sales for verizon before the iphone? Android? Palm? BlackBerry?

  4. Do you think Abramsky cares? Even if VERIZON announces that it indeed sold a million, Abramsky will just say he grosslymiscalculated but he provided cover and probably saved lots of folks who were exposed due to written calls.

    Will he lose his license, of course not.

  5. 100,000 Verizon iPhones wouldn’t even be enough for pre-order Verizon subscribers in New York City. Abramsky’s nuts. I’m sure there are nearly as many consumers on Verizon that want the iPhone as there are on AT&T.

  6. Apple is the master of marketing management. They’d never let the Verizon launch have a first day less than the last AT&T launch. And Verizon would want Apple to have enough to crow about crushing AT&T on the launch as well.

    I’m sure we’ll hear the number from one or both of these public companies, and I’m quite sure it will be a million.

  7. OK, so these customers haven’t gotten their phones yet, and they won’t actually be activated until they receive them, but these will be added to additional sales on launch day to people visiting Verizon and Apple stores….

    So, let me get this straight — in two hours of preordering, in the middle of the night, before the system was closed — more were sold than all Android devices sell worldwide in three whole days? That’s what, 36 times the global Android rate, on one carrier in one country? And launch day hasn’t even begun yet…

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