Nielsen Q410 U.S. mobile OS market share: Apple iOS 28%, RIM BlackBerry 27%, Google Android 27%

“The competition between smartphone operating systems is a heated one. When it comes to the installed base, U.S. mobile consumers who already own smartphones, Apple’s iOS leads with 28%, followed closely by RIM BlackBerry and Google’s Android, each with 27%,” Don Kellogg, Senior Manager, Telecom Practice Research and Insights, reports for The Nielsen Company.

Kellogg reports, “As of December 2010, nearly a third (31%) of all mobile consumers in the United States owned smartphones, cellphones with app-based, web-enabled operating systems. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger. Meanwhile, only 27 percent of White mobile users reported owning a smartphone.”

Kellogg reports, “Apple’s iOs is the favorite among U.S. smartphone owners who are Asians/Pacific Islanders. Thirty-six percent of Asian/Pacific Islander who own smartphones have iPhones. On the other hand, RIM Blackberry is preferred by 31 percent of African-American smartphone owners.”

More info here.

27 Comments

  1. Wow, iPhone is kicking arse.

    One carrier and one that most dislike. Although, I am happy with ATT. Android is on different carriers and those stupid buy one get one free promos. Imagine buy one get one free iPhone promo. Not to mention one phone from one company against all the manufacturers that produce an andriod with a slew of models.

    Yup, iPhone kick some butt.

  2. Please note that this research is only about smartphone OS; it does not include iPod touches or iPads, which would actually show that Apple is far bigger than both Google and RIM in USA.

  3. I understand why there are Android customers. It will be interesting to see the market share dynamics once iPhones are available on any networks. Verizon is a good start, but Apple needs to make iPhone available through any carrier a customer may want. Unless you are a geek demanding an “open” solution and likes to root their phone, It is hard for me to imagine the majority of smartphone buyers opting for an Android phone if the iPhone is also available.

  4. Weird how the breakdown for African-Americans are so different than for the other ethnic groups cited. I mean, once you account for the higher BB use, the breakdown is still odd, compared to the other groups. iPhone is higher than Android in the three other groups, but amongst African-Anericans, Android is almost double iPhone. Very odd. I wonder if there’s a difference in carrier breakdown among African-Americans as well, which might explain it. That is, more African-Americans use Sprint and T-Mo, than other ethnic groups.

  5. It’s interesting that Asians love the iPhone, while black people seem to choose other platforms. I’m curious why that is when Hispanics and whites have equal preference for the iPhone.

  6. … so, “welfare moms” does not indicate “blacks”? Y’see … 85% of all blacks have something other than an iPhone. And over 70% of all Hispanics, as well. I’m not sure if you are working in a tweaky niche or if you are merely much more aware of the iPhones than of other brands. Seeing as even Asians prefer other phones to the iPhone by a two-to-one margin, I can’t see how your “observed statistic” can stand up.
    But, I’m not calling you a liar, or even claiming you are mistaken.

  7. … so, “welfare moms” does not indicate “blacks”? Y’see … 85% of all blacks have something other than an iPhone. And over 70% of all Hispanics, as well. I’m not sure if you are working in a tweaky niche or if you are merely much more aware of the iPhones than of other brands. Seeing as even Asians prefer other phones to the iPhone by a two-to-one margin, I can’t see how your “observed statistic” can stand up.
    But, I’m not calling you a liar, or even claiming you are mistaken.

  8. … so, “welfare moms” does not indicate “blacks”? Y’see … 85% of all blacks have something other than an iPhone. And over 70% of all Hispanics, as well. I’m not sure if you are working in a tweaky niche or if you are merely much more aware of the iPhones than of other brands. Seeing as even Asians prefer other phones to the iPhone by a two-to-one margin, I can’t see how your “observed statistic” can stand up.
    But, I’m not calling you a liar, or even claiming you are mistaken.

  9. Another day, another wildly varying estimate of smartphone market percentages – which are completely meaningless.

    Whatever, Apple and their developers are still the only one making a real profit out of smartphones, and that’s not going to change for years, if ever.

    Google has set up their fake “open” system to benefit themselves only – and that will look very shortsighted – if manufacturers and developers can’t make money out of it, and users can’t upgrade, they will find their strategy to be very much a dead end one.

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