Motorola Super Bowl ad teaser video: ‘2011 is a lot like 1984’ (with video)

Motorola has posted a video teaser for its upcoming Super Bowl ad:

2011 looks a lot like 1984. One authority. One design. One way to work. It’s time for more choices. It’s time to explore. It’s time to live a free life.

MacDailyNews Take: Poppycock. If they’re already going the “choice” route, they’ve obviously got nothing but yet another pretend iPad. Motorola’s big problem: The average consumer is much more tech savvy and far less gullible in 2011 than they were in 1984.


  1. What a stupid ad. The average consumer doesn’t use, or even have, the apple 1984 ad as any kind of a reference point. They’re not apple junkies. They won’t know what on earth the ad means.

  2. Your kidding right???

    Good grief this commercial is really goofy on several levels:

    1. No Product to show
    2. No Intro Date
    3. No Price
    4. A Swipe at Apple (Basically giving Apple free press by reminding people of the iPad product already available).
    5. K-mart specs (The old “Open” and “Flash”).

    From the iPod to the iPad all these goofy competitors do is copy Apple products and say “We have a little more features than Apple” and thats it. Sheesh…really….what do these companies bring to the table??? eh?? I mean really!!!!!

  3. The people who know the 1984 ad are probably Apple enthusiasts; people who will laugh off Motorola’s offering as the derivative POS it is.

    The people who don’t know the 1984 ad won’t get it.

    There’s 100% of your target audience, Motorola. Well done, shitheads.

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