Toshiba’s Android tablet website is Flash-only; mocks Apple iPhone, iPad, and iPod touch users

Apple Online Store“Toshiba is taking it straight to the iPad in a new Web site that teases the coming arrival of its Android tablet,” Ina Fried writes for AllThingsD.

“The main site includes a long Flash intro movie and an elaborate Flash-based site touting the tablet’s various features,” Fried writes. “The best part, though, is how the teaser site loads on devices that can’t play Flash, such as the iPhone and iPad. ‘Such a shame,’ reads the headline on the non-Flash site, ‘Add this to the list of interesting places on the Internet you can’t see on your device. Of course, if you had a Toshiba Tablet, you would enjoy the entire Internet. Yep, Flash sites too.'”

Fried writes, “Of course, getting your hands on that tablet would also require a time machine, since Toshiba’s slate won’t hit the market until spring.”

Full article here.

MacDailyNews Take: Looks like Toshiba doesn’t want to try to sell pretend iPads to iPod touch, iPhone or iPad users. Can’t blame them; that would be an extremely tough sell. However, with iOS devices now numbering over 165 million, soon the only websites that’ll be Flash-only, thereby excluding a very desirable demographic, will be those of foolish, desperate, hopelessly outclassed, laughably late-to-market Apple imitators like Toshiba.

MacDailyNews Note: Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 165+ million iPhone, iPad, and iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your Flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.


  1. @rdbvideo

    “Not only are iOS users not seeing the ads on this page… with ClickToFlash on all my Macs, I never see them either.”

    My wife and I have 4 MacPros between us (all with ClickToFlash) and will be getting 2 iPads when iPad2 comes out.

    Life without Flash is…



  2. I actually look forward to encountering flash on the Internet — it let’s me know which sites to take off my bookmarks and RSS feeds ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    Flash is dead. And I think even Adobe knows it…

  3. I thought it was supposed to be a bad idea to mention your competitor in your advertising. I don’t think it’s a good idea to invite direct comparison of your as yet unavailable device to one that has already delivered in excess of 15 million and is on the verge of delivering the next model. Surely Toshiba is not so deluded as to think Flash is a selling point.

  4. Once again, those people who are supporting Flash are failing to address those issues which led Apple to exclude it. All the snarky marketing in the world is not going to make Flash more stable, or make it suck less battery power. Flash still loses.

  5. Fried writes, “Of course, getting your hands on that tablet would also require a time machine, since Toshiba’s slate won’t hit the market until spring.”

    This is the hilarious part! Ahahahaha

  6. @TT – Excellent.

    Funny how Toshiba isn’t extolling the long battery life its device will have. Having to walk around with one’s tablet connected to a 100′ extension cord will not be a great selling point.

  7. @GmanMac

    “The main site includes a long Flash intro movie…”
    So, non-Apple, portable devices will run hot and kill their batteries before the viewer can see the entire movie.
    I’m not sure that’s a good marketing ploy.

    Oh, well. What do I care if Toshiba shoots itself in the foot, by marketing a pretend copy of Apple’s great product, by making fun of Apple (the originator), and using a horribly inefficient technology to do it.

    So, actually, I say,
    “Go, Toshiba! Don’t change a thing! I hope you get precisely what you deserve!”

  8. Actually, Flash has many uses, not just for ads and games. For online education, Captivate is a really powerful and useful tool that creates Flash tutorials that are interactive. These could be exceptionally handy on an iPad.

    But Adobe refuses to update Flash and make it lighter and require less of a device’s CPU. Apple has said all along that if Adobe would get off their duffs and actually fix it, Apple would allow it.

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