Why have three new iPad SKUs popped up on Best Buy’s website?

InvisibleSHIELD.  Scratch Proof your iPhone 4!“A number of observers have noted that three new iPad offerings appeared on Best Buy’s site today, with all three models described as ‘APPLE COMPUTER INC. – APPLE IPAD SKU WIFI’ and availability listed as ‘coming soon,'” Eric Slivka reports for MacRumors.

MacDailyNews Take: It’s Apple Inc., Sears, er… Best Buy. It’s been that way for four years which seems to us to be plenty of time to get it right on your website.

Slivka reports, “Curiously, two of the models carry price tags of $599.99, while the third comes in at $699.99… It is unclear if these listings are intended to reflect second-generation iPad models, some sort of internal SKU shift on existing models, or perhaps simply an error on Best Buy’s part.”

More info and screenshots in the full article here.

[Thanks to MacDailyNews Readers “james W.” and “Manny S.” for the heads up.]


  1. It’s probably Best Buy creating new SKUs with some sort of ‘service plan’ attached. You pay an extra hundred dollars and their Geek Squad guys show you how to point and touch.

  2. remember the 32gb wifi is $600 and the 64gb wifi is $700 already

    and this line in the link
    “Best Buy’s inventory database is a relatively unreliable source of information on future product releases, as the company has in the past sometimes used existing rumors to create placeholder entries in anticipation of forthcoming product releases. “

    I think says it all. they want the hype.

  3. The Geek squad and extended warranties get derided for no reason. If you don’t want one – don’t buy one. I buy some – I don’t buy some.

    I know of a first hand story where, after two and a half years – a Dyson was replaced with a new model.

    I wouldn’t buy an extended warranty for a vacuum – but this person was thrilled they did. (I won’t spend $500 on a vacuum).

    BUT if you consider it a little peace of mind. Why not.

  4. @cb

    Freak Squad warranties are derided because they are not value for money. Too many stories about Freak Squad incompetence; either not fixing the problem or doing more than is necessary. That, and Bogus Buy’s high pressure tactics selling them in the first place.

    The plans have the reputation among the technically competent as being sold to, and purchased by newbies and other suckers. Like your friend with the Dyson.

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