Rose: Do you expect to have the problems AT&T had with the iPhone? The argument is that its network was overwhelmed.
Seidenberg: We’ve prepared greatly. We’ve observed everything that’s gone on with what they’ve done. A little-known fact is that we carry almost as much data as they do. So even though we don’t have the iPhone today, our Droid users are heavy data users… So we’ve had good success in carrying a lot of data up until this point. We think a key issue for us is going to be that customers, if they get a better experience on a smart device using our network, that’s going to be a very important element of our marketing strategy. We think we’re ready, and we’re not going to talk much about it. We’re just going to let the performance speak for itself.
MacDailyNews Take: Hopefully Seidenberg’s definition of “almost” isn’t too liberal, but we have a sneaking suspicion that he’s in for a surprise when he sees how much data iPhone wills demand from his network.
Rose: Having presided over this, was it hard for you to have to make a deal with Apple in which your logo’s not going to be on the phone?
Seidenberg: No. I’m fine with that, simply because—I want to make sure I say this right, because I don’t want it to come out wrong—we get a lot of customers on the Droid devices, so I think we’ve already proven that we’re more than a one-device company. We’re going to work our tail off to do a great job on the iPhone. But I think we’re going to continue to do a great job on the BlackBerry and a great job on the Droid.
MacDailyNews Take: Translation: Pretend iPhones helped get us to the Apple iPhone deal that we always wanted, so I’ll say nice things, and even run a few more ads, while we prepare to focus intently on iPhone going forward. As pretend iPhone users’ plans come up for renewal over the next two years and most of our customers upgrade to actual iPhones, we won’t need to resort to constant cheeseball BOGOF promotions in order to move fake iPhones. Good luck to Android and other non-iOS device makers, you’re gonna need it.
Much more in the full article here.