LG says too reliant on Android, will keep supporting Windows Phone ‘07 despite disappointing sales

“LG has gone on record saying that Windows Phone 7 hasn’t performed as well as it thought it would, following the launch of the mobile OS in October,” Stuart Miles reports for Pocket-lint.

“‘From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected,’ James Choi, marketing strategy and planning team director of LG Electronics global told Pocket-lint in a one-to-one interview,” Miles reports. “‘What we feel is that some people believe that some operating systems, mainly Google, are extremely complicated for them…,’ explains Choi when we asked how it was all going.”

“‘From a vendor perspective having that balance is critical, being dependent on one OS is not beneficial for us. That’s the same with not just the manufacturers, but the operators as well,’ Choi tells Pocket-lint when we asked whether that meant that we would see a shift to more successful platforms like Android,” Miles reports. “‘There is a need and demand from the operators saying there is too much ‘Android’ in the portfolio. In that sense LG always tries to balance our portfolio, and that’s not just in sense of hardware but OSes as well.'”

Read more in the full article here.

MacDailyNews Take: At least some vendors are waking up. These vendors will drive Windows Phone ’07 downmarket which should allow Microsoft to gain a toehold (one that’ll eventually move upmarket) thereby hurting Android (barring any really stupid mistakes from Microsoft which, of course, is far from impossible to imagine).

The OS-less device makers who aren’t fools will not shackle their fortunes totally to one vendor – especially a vendor like Google, who could, at the drop of a hat, get distracted by whatever shiny Apple object happens to tickle their fancy, losing interest in the production and maintenance of fake iOSes. Rulings in various patent infringement actions may also cause Google to lose interest.

OS-less device makers’ need to diversify their risk is yet another reason why Android is close to or has already seen its best days; Android’s future is all about decline. Also expect consolidation among handset makers as there isn’t enough room – or a real need – for so many OSes. There will be iOS seated at a table for one and underneath a pack of dogs fighting over Apple’s table scraps.

[Thanks to MacDailyNews Readers “brawndo Drinker,” “GetMeOnTop,” “Travis L.,” and “Angel C.” for the heads up.]


  1. @MDN Take:

    What? Are you seriously arguing that Microsoft is a more reliable/trustworthy partner than Google? Anyone remember PlaysforSure?!?! Anyone remember Windows Mobile? Or Windows CE?

    How DID those systems work out for Microsoft’s partners anyway?

  2. Maybe Android is the biggest conspiracy/trojan horse in tech history.

    If you follow, imagine that Apple and Google actually planned Android as a way to take on Microsoft as the mobile revolution of computing dawns.

    Imagine what would happen if Google had a change of heart and decided it was no longer in its interests to keep developing Android to keep pace with iOS. In the meantime, Microsoft has already dummied down its mobile OS to differentiate itself from the others.

    Now that Verizon iPhone is coming, if Google were to pull the plug on Android it would mean Apple would get almost the entire smart phone market except for RIM diehards.

    Not saying it’s going to happen, but it would be pretty cool if Eric T. Mole was actually hatching a plan with Steve instead of stealing concepts. Yeah, and monkeys are going to fly out of my ass.

  3. Yes it is unintuitive at best. It is not user friendly, nor is it consistent from app to app or phone to phone. Its a propeller head phone for propeller heads.

    One of my close friends refused to switch to AT&T and was tired of not having a smart phone so he went and let the verizon tools convince him that a droid was *Better* than the iphone. It frustrates him to no end still, three months later.

    I love watching him struggle and then demonstrating how easy the same task is on iPhone.

  4. @ MidWest Mac :

    Why is Google needed for Android to keep moving forward. It is supposedly an open source project that’s beyond Goggle’s control.


    The problem with Android is that it rises and falls at the whims of the OEM’s and carriers. As soon as something better comes along, they could switch. LG is just giving us a realistic view of having a diversified portfolio rather than betting the farm on one provider.

  5. @ Michael

    Something better than Android (and certainly iOS) won’t just “come along” because of the time it takes to develop the software. If it wasn’t for Android, there’d be a pretty big vacuum for Apple alone to fill.

    If Nokia, Microsoft or any other company had the vision and competency to compete with Apple and Google (to a lesser extent), I’d agree with you.

    As far as Android being open source, about all I’ve seen is companies go “skin” deep by adjusting the appearance of the software and adding crapware. If Google quit developing, it would go the way of Linux.

  6. Don’t they see that diversification is self defeating? If Android’s current market share were split 50/50 with Windows Phone, neither of them would be viable. How many different platforms do they think developers will support? All these manufacturers jumped on the Android bandwagon, now they’ve got to live with that choice. Good luck to ’em.

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