“The arrival of Aperture on the App Store isn’t a just a shot across Adobe’s bow, that doesn’t do Apple’s move justice,” Reschke writes. “What Apple did to Adobe’s Photoshop Lightroom software is equivalent to hundreds of cannon rounds being fired upon a ship at point blank range.”
Reschke writes, “Apple gave Aperture a massive price cut, and it can be downloaded for only $79. Until today, a boxed copy of Aperture retailed for $199 (as of now it is still available as a physical purchase). Adobe’s Lightroom currently retails for $199 as a physically purchased product. Which software is going to dominate? An easy-to-find, $79 direct download or a physical copy of software for $199… Boxed software sounds silly already.”
Full article here.
MacDailyNews Take: Sleep tight, Shantanu.
even The Great Kazoo couldn’t have predicted that one!
Ouch ! Couldn’t have happened to a more deserving, arrogant, nasty, lazy and greedy company.
More and more every day it looks like there is indeed life after Adobe’s stranglehold on creative professionals – Bye Bye Adobe.
Only if you want a bunch of programs that don’t work seamlessly together. No matter how much you wish – the working class still uses Adobe products.
However – if you want the latest copy of Angry Birds or Pixelmator – then I guess the App Store is for you.
Aperture at $79 is a fantastic deal. I previously bought Aperture 1, 2 and 3 but still prefer Lightroom, which is also available on many more Windows PCs. It may hurt sales of Adobe’s Lightroom but perhaps not too much.
MacDailyNews Take: Sleep tight, Shantanu.
Sarcasm?
@cb “if you want the latest copy of Angry Birds or Pixelmator – then I guess the App Store is for you”
Its only day 2, wait for it…
As a graphic designer who has used Adobe products for 20+ years I can say this: DIE ADOBE!!!!! YOUR REIGN OF TERROR IS COMIND TO AN END!!!!!!!
@breeze-Abdolutely
The only way apple knocks out adobe is to buy them. The same with windows. Apple could give away macs and it would take years for them to get enough foot hold to make a difference.
Or Apple could be shooting itself in the foot. All the adobe uers that prefer macs will be forced to move to a windows PC.
Doh…
The 1% market share that apple has just got cut in half…. OUCH !!!
I have used Adobe products for a very long time, but I must admit, over the last three years I have moved away from Adobe. I turned off Flash and found I didn’t really lose much. I have also found Adobe products to lack the “fit and finish” they once had. I agree it is going to take some time but if anyone can do it…Apple can. I just wish Apple would come up with a good drawing program.
I wish Apple would release a state-of-the-art web editing tool.
Think about it. If I use certain software to make a living I’ll switch the physical box and operating system before learning a whole new software.
I don’t know why Apple is such dicks to adobe (since adobe kept apple afloat all those pre-ipod years) I’d like to love apple but they are the biggest assholes I’ve ever encountered.
Shantanu studied Balmer’s CEO playbook and is exercising it to the letter! He’s a model apprentice and should consider taking his success back to kinko’s…
@Jim – what bizarro world do you live in? The Mac market share is widely pegged at 10% and growing, and it’s share of computers costing more than $1000 – in other words, the systems that pro designers use – is known to be about 90%. You are obviously clueless about the facts.
Adobe’s arrogance is exceeded only by it’s hubris. Both qualities a delusional.
As a video professional in the 1990s, I worked closely with Adobe on the marketing of products such as After Effects and Premier. After a concerted effort to beseach Adobe not to abandone the Mac faithful, they turned their back on our community in favor of Windows.
I’ve never looked back.. .:.
The adobe trolls seem to be out in force today.
Adobe thought they could be the demanding bully that told everyone how they should work. Now Apple
Is the biggest kid on the block and the old bully is getting his ass whipped daily.
It’s fun to watch justice beking administered.
Apple should buy out AutoDesk, merge FileMaker ( already a subsidiary ) into AutoDesk and move the Final Cut, Logic & iWork teams over and let them crush Adobe.
Apple should buy out AutoDesk, merge FileMaker ( already a subsidiary ) into AutoDesk and move the Final Cut, Logic & iWork teams over and let them crush Adobe.
Apple should buy out AutoDesk, merge FileMaker ( already a subsidiary ) into AutoDesk and move the Final Cut, Logic & iWork teams over and let them crush Adobe.
Apple should buy out AutoDesk, merge FileMaker ( already a subsidiary ) into AutoDesk and move the Final Cut, Logic & iWork teams over and let them crush Adobe.
Adobe: a sun dried mud brick. (apt description)
Hmmm, I can order online and wait for a delivery or I can purchase through App store and use the same day at a cheaper price. Not a tough decision to make.
@Jim
Adobe has been treating Apple users like second fiddle for years. As or keeping Apple afloat during pre-iPod years – that is an overly simplistic view to say the least. Adobe has behaved much like Microsoft for a long time, pummeling people into submission, forcefully cornering the market in certain software realms, hostilely crushing competition. That is the only reason that they have become synonymous within their software realm. It is always a sign of dictorial behavior when nobody else is really even trying to create an alternative.
Only Pixelmator and Aperture really offer competition in terms of photo editing (open source offerings have been inadequate). Adobe is a company of brutal business practices. I’d argue that their corner on the market has set tech back years. They don’t necessarily do it the best, they just made sure they were the only ones doing it.
I’d say you have things backwards – Adobe is the dick nd the asshole, as you so ineloquently put it.
@Jim, why would adobe users on Mac be forced to switch to PC? App Store is not the only way to get Mac Apps.
“All the adobe uers that prefer macs will be forced to move to a windows PC.”
You are delusional.
Most Adobe using pros HATE Adobe with a passion and can’t wait for alternatives. Adobe isn’t accommodating to it’s customers at all, it kills them with outrageous upgrade fees for buggy software and ties all it’s products into even more outrageously highly priced packages into which it throws buggy lagging software.
Adobe makes no effort and shows no loyalty to anyone and specifically not to it’s customers – it takes them for granted – Always has.
Chipping away at it’s locked bundled software alternatives will break Adobe’s stranglehold and dominance and it’s users will cheer all efforts of that sort.
The PC ‘s architecture was NEVER created to support a graphical user or interface – No graphic designer or pro will ever forsake a Mac for a PC.