Gartenberg: ‘I have seen nothing so far at CES that I’d call an iPad killer’

“CES opens its doors officially tomorrow, and while Apple isn’t there the event is already expected to see over 100 tablets from many different firms take their first (and, in some cases, last) bow,” Jonny Evans reports for Computerworld. “Meanwhile, Apple prepares iPad 2.0.”

“While some hope CES will see the spark of a proper fight-back against the genre-defining Apple iPad tech titan, such optimisim is misplaced,” Evans writes. “For iPad haters, CES will be a tragic tryst, a dooomed affair.”

Evans writes, “This isn’t the year of the iPad killer. Don’t believe me? I’m not doing the talking here. Analyst Michael Gartenberg Tweets it thus, saying: ‘I have seen nothing so far at CES that I’d call an iPad killer. I’ve seen nothing so far that would give iPad a minor case of the sniffles.'”

Full article here.

MacDailyNews Take: When Gartenberg tweets, people listen.

[Thanks to MacDailyNews Readers “Rey” and “Dan K.” for the heads up.]


  1. @cb

    I don’t think that he’s claiming that he is the last word in anything.

    If there is an existing product which is selling well, you need a truly remarkable product in order to challenge it. It’s not at all difficult to scrutinise new products and compare them with an existing and well known product. If they are unable to offer a more compelling solution than the existing market leader, who would buy them ?

    It’s often hard to spot the winners ahead of time, but much easier to spot the losers.

  2. iPad 1.0 already makes competition’s upcoming tablets mostly obsolete. The only ways they have found to differentiate from iPad is to go smaller (due to Android limitations) and include cameras. By the time those “over 100 tablets” are actually available (not just demos at CES), Apple will have iPad 2.0 (followed by a new version of iOS). My guess is that most of the tablet announcements at CES will be canceled before shipping product.

  3. From the article…
    “The mantra has to be “too little, too late”, with even the world’s biggest software manufacturer, Microsoft, playing catch-up this time around.”

    ‘with even’? Like it’s something new for microsoft? Besides DOS, what technology has MS not tried to catch up to?

  4. @ Wings2Sky

    > Besides DOS, what technology has MS not tried to catch up to?

    Around the time Microsoft released Windows 2000 (when Apple had Mac OS 9), and then XP, I’d say Microsoft was no longer “playing catch-up.” But that’s a problem for Microsoft, because they did not have anything to copy. Hence, Windows XP remained the latest release for more than five years, until they did a frantic Mac OS X copy-effort on Vista (and then Windows 7). And while Microsoft was properly distracted, Apple worked secretly on iPhone and iOS (and then iPad).

    Also, Microsoft was in a leadership position with smartphone software just a few years ago, with Palm even going Windows Mobile for a while. But, same eventual problem…

    (I won’t use Microsoft’s early “tablet” efforts as an example, because no one ever took it very seriously, not even Microsoft itself).

    Microsoft’s “comfort zone” is to get behind and THEN throw a huge pile of money at copying the leader. If they actually manage to “catch up,” stagnation follows.

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