Report: Microsoft to unveil Apple TV killer at CES; Steve Jobs to unveil Verizon iPhone?

Apple Online Store“Microsoft will give the opening keynote [at CES 2011], with a Wednesday night presentation by Chief Executive Steve Ballmer,” Brier Dudley reports for The Seattle Times.

“Microsoft’s going to make a splash in [the television] market with a stripped-down version of Windows tailored for set-top boxes and connected TVs. The software is a version of its embedded device software, overlaid with the Windows Media Center interface, with media streaming and remote-control capabilities,” Dudley reports. “These new Windows TV boxes have been glimpsed online since Microsoft unveiled its new embedded software lineup in April, and then again at an Intel conference in September.”

Dudley reports, “The boxes are expected to cost around $200 and go on sale later this year. They’ll pose a serious challenge to the new Apple and Google TV devices, largely because the Windows boxes have a polished and familiar TV-program guide that makes it easy to blend and navigate both online and broadcast content.”

Much more in the full article, including Verizon iPhone speculation (“Many analysts and investors are counting on Verizon Chief Executive Ivan Seidenberg to confirm plans for a Verizon iPhone during his keynote speech Thursday morning. If that happens, I wouldn’t be surprised to see Steve Jobs appear on stage.”) here.

MacDailyNews Take: First of all: Google TV is a failed beta currently back on the drawing board. Don’t include it with Apple’s million-selling Apple TV unless you want to give the impression that you don’t know WTF you’re talking about. Secondly: Whether Microsoft will “pose a serious challenge” to Apple TV is unknown, but with history as our guide, Microsoft surely faces long odds, especially with a device costing twice that of Apple’s. And, last, but not least: Apple can turn on apps for Apple TV and immediately change the game whenever they so desire. Attach an inexpensive Apple camera and turn on FaceTime and/or give developers an Apple TV API and – Boom! – brand new ball game. So, a $200 Microsoft box coming, as usual, “later,” may not be competing against Apple’s already successful $99 Apple TV as we know it today, but against something much more, that’ll still cost only $99.

We want to use our iPads with our Apple TVs to play Angry Birds on our 60-inch HDTVs. Make it so, Apple!

49 Comments

  1. I got one to test. The Red Ring of Death came up on my TV. Inside the red ring there were tiny letters, all in hex. When I decoded them, they said “One OS to rule them all, One OS to find them,
    One OS to bring them all and in the darkness bind them…”

    Then the room got dark…

  2. The Microsoft ?Box for you TV.
    XBox without games or the Zune without a screen for the TV.
    at $200.00 it is a guaranteed flop of a large scale. Not quite the massive flop of the WIndows 7 Phone has been thus, far or the small scale flop the Microsoft Stores have been.

    Ballmer must be having Flop Sweats every time someone compares Microsoft’s stock price and market with Apple’s.

    I think Ballmer will retire (or be retired) from Microsoft by the end of 2011. The board will either promote a sales guy or bring in an outsider sales guy to take over for Ballmer as he is herded to the nearest exit.

  3. I am not sure why Apple is waiting to turn on Apps for Apple TV.

    The game will certainly change when they do. The big game changer is when I can subscribe to only the programing I want and watch it when I want to without supporting a lot of other nonsense I never watch.

  4. Hey Rick, we got an AppleTV for xmas – didn’t want it, but it arrived anyway. IT ROCKS! You need to look at it again.

    In our case, we have Netflix, and an extensive collection of shows and movies on the family computer. Streaming from those two have changed our viewing habits completely.

  5. Like I really want any version of Windows on my TV. I already have to endure it at work. Why would I want that in my home? I love the video of Gates and Conan demo-ing MS tv stuff years back. Conan is a crack up.

  6. You are all probably correct about Steve not taking the stage on thursday but….imagine the following

    Verizon CEO going on for 15 minutes about stuff I don’t care about, he seems about done starts to leave and then says “. One more thing” and Steve walks on stage. It could be the first announcement in history where it doesn’t need to be announced!

  7. This is weird coming from me, considering I am a long-time max user, but I do think that this has potential. My roommate has an HTPC, and while Windows is a pile of shit, Windows Media Center is quite nice. It’s like a TiVo with no subscription. He said that he hasn’t had any problems yet, but we’ll see.

  8. Games are nice, I guess. But, the majority of viewing I do is on regular cable and Netflix. It would sure be nice if the new ATV had a pass through so regular broadcasts could be viewed. It would also be nice if one remote control that controlled the ATV and cable stations could be used. I think this would hit more of the mainstream users than games.

  9. I doubt Steve Jobs will be at CES. If Steve Jobs is going to announce the long rumoured VZ iPhone on stage, he will be doing it at a completely separate media event in San Francisco, California.

  10. Microsloth’s “AppleTV killer” is a good, old-fashioned sledge hammer. Just lift, swing and demolish. Voila! No more AppleTV.

    Microsloth is like an over-the-hill, punch-drunk prize fighter who shouts aggressive challenges at the reigning champ as though he could possibly do anything more than get himself killed if he actually stepped into the ring. Microsloth obviously has no clue how utterly ridiculous they look when they make such outlandish claims.

  11. “Microsoft’s going to make a splash in [the television] market with a stripped-down version of Windows tailored for set-top boxes and connected TVs…”

    More like a splash next to your brown Zune.

  12. Twice the price and you must buy it….largely because the Windows boxes have a polished and familiar TV-program guide that makes it easy to blend and navigate both online and broadcast content.” WOW, great selling point, thanks for passing that on, you’ve won me-NOT. AND it has a stripped down version of Windows. Which one is that, Home basic, basic? More garbage from the Tech writers that will be believed by the unwise MS/Windows sufferers.

  13. It is going to be DOA just like Google TV was. It is a XBox without the games. Apple TV has a cleaner interface than the XBox Netflix etc. Apple can change the game with one swoop buy giving developers APIs to make apps for the ATV. It is going to happen. Can you imagine playing a game on the ATV while your iOS device is a controller. Come on Apple strike a blow to the game consoles!!

  14. Ballmer T Clowns CES 2011 slogans:

    +Microsoft: Discover where do want to go today by looking where Apple was three years ago.

    +Microsoft: We like to lead from the rear.

    +Microsoft: We like our strategy. We like it a lot.

  15. Even though I love apple products I still prefer my 5Tb home theatre PC running windows 7 media center. I use 4 HD digital tv tuners to record all my tv shows.

    But if M$ do this right, they could have a great product. Apple tv is useless to me, I want to watch tv shows that I record myself.

  16. @Elias
    O please get over yourself. Google tv sucks. It cant do anything. Everyone has it blocked.

    Anyway what is microsoft going to bring or google for that matter that roku, wd, and apple and sony have ot already tried?

    Roku is 59 and 99 apple is 99 why are the others going to go over with a higher price?

  17. I can not wait to see Ballmer-the-loser to get on stage and start to sweat like hell. I am wondering how many saliva Ballmer-the-loser will spit toward audiences?! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

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