Facebook was the top-visited Website for the first time and accounted for 8.93% of all U.S. visits between January and November 2010. Google.com ranked second with 7.19% of visits, followed by Yahoo! Mail (3.52%), Yahoo! (3.30%) and YouTube (2.65%).
The combination of Google properties accounted for 9.85% of all U.S. visits. Facebook properties accounted for 8.93%, and Yahoo! properties accounted for 8.12%. The top 10 Websites accounted for 33% of all U.S. visits between January and November 2010, an increase of 12% versus 2009.
Other top searches from various categories include:
Personality – top 5 people searches:
1. Kim Kardashian
2. Oprah
3. Rush Limbaugh
4. Miley Cyrus
5. Glenn Beck
Movie Titles – top 5 searches from within Movies category:
1. Star Wars
2. Paranormal Activity 2
3. Avatar
4. Transformers 3
5. Harry Potter and the Deathly Hallow
Music – top 5 searched for artists/bands:
1. Lady Gaga
2. Justin Beiber
3. Eminem
4. Taylor Swift
5. Michael Jackson
Branded Destinations top 5 search terms:
1. Disney World
2. Disneyland
3. Six Flags
4. Universal Studios Orlando
5. Great Wolf Lodg
Top TV show searches from Television category:
1. Dancing with the Stars
2. American Idol
3. Young and the Restless
• Television – The top generic search term was “hulu.”
• Sports – the top searched for athlete was Tiger Woods and the top sports team was the Dallas Cowboys from within the Sports category.
• News and Media – the top searched for person was Bret Michaels followed by Tiger Woods and Sandra Bullock within the News and Media category in 2010.
• Real Estate – the search terms “houses for rent” and “homes for rent”, combined topped the combined searches for “houses for sale” and “homes for sale” in 2010 within the Real Estate category.
• Real Estate – Realtor.com was the top search term overall.
• Employment – Indeed accounted for 2.47 percent of all searches in the US among the top 50 terms for the Employment category in 2010 when combining common search terms – e.g., indeed and indeed.com.
Source: Experian Hitwise
