During this past holiday weekend’s severe winter weather that included a Northeast blizzard and snow along much of the East Coast, The Weather Channel Companies (TWCC) received record television ratings days and record page views on its iPad app and iPhone app. The company also saw increased numbers across its television, online and mobile platforms over the weekend of weather events and holiday happenings from Dec. 25-26.
The Weather Channel for iPad application saw its largest page view day ever. On Sunday, Dec. 26, the app saw 3.8 million page views as a result of winter storms, new iPad app downloads and elevated activity over the holiday weekend. Additional digital traffic highlights, according to internal numbers, include:
• On Dec. 25, The Weather Channel for iPad application saw more than 3.1 million page views, far exceeding the previous record of 1.3 million page views set on Dec. 11 and representing a 229 percent increase over the December 2010 daily average.
• On Dec. 26, the iPad app achieved a record 3.8 million page views, which surpassed the record set on Christmas Day and represented an increase of 301 percent over the December monthly average so far.
• Over the two-day period of Dec. 25-26, weather.com saw more than 117 million page views, while TWC mobile (mobile Web and apps) received more than 82 million page views.
• On Dec. 26, weather.com page views saw a 74 percent increase over the December 2010 daily average.
• Page views for The Weather Channel for iPhone app peaked on Dec. 26, representing a 117 percent increase over the December 2010 daily average. This record-setting number proved to be its best page view day since data was available in June 2010.
• Weather.com saw more than 3.5 million video streams Dec. 25-26.
Network ratings highlights, according to Nielsen, include:
• Sunday’s average was TWC’s highest Total Day (3 a.m.-3 a.m.) performance in 2010 among adults 25-54 and was No. 2 among households.
• TWC average Total Day delivery (3 a.m.-3 a.m.) for adults aged 25-54 increased 82 percent versus month-to-date** on Sat., Dec. 25 and 121 percent on Sun., Dec. 26
• TWC was the No. 1 News Network in the morning (7 a.m.-11 a.m.) on both Saturday and Sunday for adults 25-54, and No. 1 across Total Day (3 a.m.-3 a.m.) on Sunday, beating CNN, FOX News, HLN and MSNBC.***
• TWC reached 45 million Total Viewers (P2+) over the holiday weekend (Dec. 25-26), more than any news network****
• Visit The Weather Channel on television, online, on mobile and on iPad to stay informed of the most accurate, up-to-date weather information available.
Source: The Weather Channel Companies
[Attribution: TVbytheNumbers.com. Thanks to MacDailyNews Reader “gow” for the heads up.]
Maybe this will make them update their app to reduce the number of random crashes.
@fisherbin, I was thinking the same thing!
Weather.com recently updated their website. Now I can’t load weather in motion on my new iMac. I don’t think they use Macs to test their programming. Accuweather works fine. I hope they see this comment.
let IT SNOW LET IT SNOW Let it SNOW!!!!!!!
BLOODBATH!
“page views … page views … page views…”
I mean, it is interesting to compare to other time periods, but how many _users_ is this? And, are people viewing multiple pages because they are enjoying content, or because it is spread out (think of many 10-page articles on the web that are only 10 because they are split into tiny chunks).
Also, if it crashes a lot, does each re-launch count as an additional page view?
Weather Underground is much better. No app, just create an icon that opens the website. No stability issues whatsoever.
@Famous Grouse
I was about to post the exact same thing.
Weather Underground website link is by far the best way to monitor the weather. I’ve been using it for years. I think it’s much better than the Weather Channel app.
I’m partial to WeatherBug, myself.
——RM
Stupid article. ALL iOS apps are seeing record downloads and usage, starting on Xmas, and peaking on Dec 26.
The same was true last Xmas and the one before that.
I mean, duh?
I’m partial to sticking a licked thumb up in the air.
Apple brilliance at work.