Apple sells one million Apple TV units in first 90 days

Apple Online StoreApple today announced that it expects sales of its new Apple TV to top one million units later this week.

MacDailyNews Take: $99 million gross in under 90 days. That officially qualifies as a “nice hobby.”

The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe, all on your HD TV for the breakthrough price of just $99. iTunes users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.

Now with AirPlay, recently available in iOS 4.2, users can wirelessly stream their music, video and photos from iPad, iPhone and iPod touch to their new Apple TV, making it the perfect iOS accessory. Users can also control Apple TV with their iPad, iPhone or iPod touch using the Remote app, available as a free app on the App Store.

Source: Apple Inc.

MacDailyNews Take: Wait ’til Apple turns on the apps.


  1. Got one, it’s great because I have over 400 movies on a 2TB harddrive recorded by my EyeTV over the years. When I finish building my addition, I’ll get another AppleTV to stream to my home theater setup.

  2. I love my new Apple TV, but I don’t think the interface is quite as polished as those in the classic iPod and iOS. It’s odd that you can’t access Movies or TV Shows in your iTunes Library from the main menu, instead having to select Computers, then the computer it’s on, then the media type. Since Apple acknowledged people don’t want to worry about storage, wouldn’t it make much more sense to aggregate all the content on your network into media buckets no matter where it’s stored? Right now, you still have to remember which computer everything is on.

    Both the included remote and the iOS Remote app are a disappointment too. The hardware remote should have a Clickwheel, essentially making it an iPod that uses your TV as its screen. And the Remote app should treat the Apple TV like it does an iTunes Library, giving you lists and options on the screen instead of making you manipulate what’s on your TV with gestures. What happens if you’re having a party and want to change the music in the other room? You have to go to the other room. I just find myself using AirPlay instead of the native Apple TV UI when I can because it’s just easier and better.

    Thankfully most of these issues can be solved with a simple software update. That said, I love the device and was thrilled to replace my aging DVD player with it. With some polish, this could easily take off, especially for those with iOS devices.

  3. I got one for Christmas for myself and the wife has wrapped it. Can’t wait to plug it in and see what Apple’s got in store for me. It’s good to be a part of the solution for a change!

  4. J Bone – Have you seen the iPad/iPhone web browser called “WebOut”? It lets you do exactly what you are asking for – stream _any_ internet video to ATV using AirPlay. Only .99 cents I believe.

  5. @J Bone

    I may be wrong, but if you can play something in Quicktime, you can play it in iTunes and if you can play it in iTunes, you can play it over Airplay to your AppleTV. At least that has been my experience.

    I’ve even slung 1080p content from my laptop to my AppleTV. Looked fabulous.

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