Apple releases iAd Producer

Apple today released iAd Producer which makes it easy for users to design and assemble high-impact, interactive content for iAd. iAd Producer automatically manages the HTML5, CSS3 and JavaScript behind your iAd to make creating beautiful, motion-rich iAd content as easy as point and click.

For advanced developers, iAd Producer offers sophisticated JavaScript editing and debugging, along with a powerful extension mechanism that enables them to create and re-use their own page templates and components.

Visual Designer: iAd Producer brings together all of the key elements of your iAd content in a single design window. Choose the type of iOS device you’re building for, and iAd Producer gives you an overview of the structure and flow of your iAd, as well as a powerful visual editing canvas for each of the individual pages.

• Page Templates: iAd Producer gives you over a dozen page templates for essential page layouts, as well as advanced iAd page templates like video carousels, maps, and interactive image galleries. You supply your own artwork to create a motion-rich, interactive experience.

• Component Library: Building motion-rich, interactive components into your ad content is easy with iAd Producer. The library of pre-built components provides common interface elements like buttons, sliders and switches, as well as more complex motion-rich objects such as CoverFlow views and Carousel — all without having to write a line of code.

Pre-built animations and effects: Creating page transitions and animation effects on your page components is as easy as choosing from the library of animations and effects built into iAd Producer. iAd Producer includes wipes, fades, spinning effects, cube transitions and much more. You select the in and out animations for your pages or components, and control the timing to create the perfect effect.

• Simulator — on your Mac or your iOS device: You can easily test drive and fine tune your iAd project using the simulator features built into iAd Producer. As you build your ad you can simulate it running on your desktop, or see how it runs over the local network on your target devices using the included iAd Tester iOS application. You can even test your ad over the carrier network using Apple’s test servers (Restrictions apply. iAd customers only.)

• Asset library: Images, movies and SVG fonts can all be part of a rich interactive iAd experience. iAd Producer manages all of your visual assets in a convenient asset library. For delivering ads to different devices and over networks of varying speed, iAd Producer automatically generates and manages multiple versions of your project’s image assets, so you can focus on your visual design.

• Advanced JavaScript Editing: For advanced iAd developers, iAd Producer provides a powerful JavaScript editor with auto-completion, syntax coloring, and auto-indent. In addition, the editor provides quick access to available events in your page or component.

• Project Validation: iAd Producer checks your work to identify common errors and help you make sure that your iAd content is ready for prime time before you submit it to the iAd Network. iAd Producer automatically checks the size and type of image assets, and that pages and components are configured correctly.

JavaScript Debugging: JavaScript debugging in iAd Producer is fast and powerful, letting you set breakpoints within your JavaScript code with a click, step through your code a line at a time and even interactively evaluate JavaScript expressions. At all times you have convenient access to the JavaScript call stack and run log, giving you serious debugging power.

Optimization: iAd Producer provides JavaScript “minification” and concatenation to help optimize the files sent over the Internet as a part of your ad content.

More info here.

MacDailyNews Take: Sleep tight, Shantanu.

[Thanks to MacDailyNews Readers “Fred Mertz,” “Judge Bork,” and “Jax44” for the heads up.]


  1. Lordiftheflatbush

    Yes, but Apple has set out the give advertising some class, not mindless trash that we’re so used to. iAds are designed to be interactive, and activated only by choice.

  2. Personally I loathe Apple for stealing a good portion of my iPhone screen without my permission. If I had known they would charge me to buy the device, charge more for the services, then steal part of the screen for ads and charge me more to have them removed, I never would have bought. Only willfully blind Machead idiots think Apple’s iAds are classier in some twisted way. If Apple begins barraging me with ads within my Mac apps … well all this Apple S**T will find it’s way out the door the very next day.

  3. “Personally I loathe Apple for stealing a good portion of my iPhone screen without my permission”

    You’re obviously not getting the point of ads. If you get a free app that has ads on the bottom, that app would NOT exist without ads. It would exist as a paid application, and thus you definitely wouldn’t have seen it. In other words, no matter whether you pay or not, you ARE benefitting from these ads.

    As for your permission, you’re permitted to walk outside buck naked in the snow, but I bet you won’t do that. Quite whining about something that is totally free.

  4. At least offer a switch off button for all iAd stuff. Or free apps with iAd and paid apps without iAd.
    I value my apple stuff because irs ad free. Please keep it that way. I dont believe iAd will lead to cheaper or free apps. Its just a way to increase revenues and offers no value whatsoever for consumers…
    Again: wrong way apple…

  5. iAd = $Millions of new Revenue for AAPL!!!!!! Buy AAPL ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    In 2011 aapl will go Up to $422 period!
    Add $100/year
    2015 = $828 ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    Making money with iMoney!!!!!!

  6. @ Lordoftheflatbush

    “At least offer a switch off button for all iAd stuff.”

    You and others don’t seem to understand the economics of applications on the iPhone. Apple doesn’t tack iAds all over the iPhone. They are only in Apps, and they are only in Apps that the developer has expressly designed to run the iAds. Apple doesn’t decide where iAds run. The App developer does.

    You see, App developers typically want some sort of financial benefit from the time and expertise they bring to App development. iAds allow this while still providing cheap or free Apps to the masses. Best way to “switch off” iAds? Skip the free version of Apps and buy the paid version.

    You “something-for-nothing” crowd that bitches and whines whenever you are expected to pony-up, give back, or return the favor, never cease to amaze me.

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