‘Cult’ Apple store in suburban California mall becomes unlikely pilgrimage site

Apple Online Store“Before there was an Apple store under a giant futuristic cube near New York’s Central Park or beneath a sleek glass cylinder in Shanghai, there was ‘store 001’ on the second floor of a 70s-era suburban California shopping mall,” Sarah McBride reports for Reuters.

MacDailyNews Take: Someday they’ll have to add another zero. Apple’s about a third of the way there with about 325 retail stores worldwide.

McBride reports, “It may be unassuming and, yes, a bit uncool, but it’s not forgotten, not by Christmas shoppers who flock these days to the Glendale Galleria mall and especially not by Appleheads at the core of the cult brand. Doors actually opened on May 19, 2001, the same day as another Apple store in Virginia’s Tysons Corner, a shopping mecca outside Washington D.C.. But the one in a brown-brick mall in the Los Angeles suburb of Glendale is listed as store 001 in Apple rankings.”

Read more in the full article here.

MacDailyNews Take: I give them two years before they’re turning out the lights on a very painful and expensive mistake. – David Goldstein, Channel Marketing Corp. President, remarking on Apple’s launch of retail stores, May 21, 2001

We contacted Davey for an updated quote, but the only thing he had to utter was a monotone “You want fries with that?”

Nice hat, Davey.

MacDailyNews Note: Applehead cultists, the next cult of Apple indoctrination is rumored to be coming in January 2011. Don’t miss your chance to hear The Master speak and bathe in His RDF! Following the event, we’ll hop into the vans and go door to door selling iTunes Gift Cards and soliciting Windows to Mac switchers. As usual, the Kool-aid reception is planned for later that evening – all are welcome. Do not forget your robes!


  1. “Appleheads at the core of the cult brand”
    As soon as I see something like that in an article I turn the page. Asshat writer (used loosely). Reuters is the pits.

    However, I was in Kansas City in May and during my morning exercise I spotted the Apple Store in Country Club Plaza. The next morning I brought my camera for a store photo. Does that mean I drink the kool-aid?

  2. @sliverhawk

    When the original iPhone went on sale in 2007, I visited the Apple Store inside the Chandler mall in AZ. A long line, I had my camera with me, but was too shy to bug the strangers minding their own business.
    This summer, in Sendai, Japan, I went back to the Apple Store just to snap a few photos. The staff inside requested me not to take their photos, and I obliged.

  3. Awesome take MDN! Funny how you don’t hear people referring to Apple fans as “cultists” much anymore. Guess there’s just too many fans to socially bash them with passive aggressive wording anymore. Ah the good old days. Hopefully the other fans out there that had to put up with that BS did the same thing I did, and invested in AAPL. I’m laughing all the way to the bank.

  4. I was at the Tyson Corner store opening and it was a thrill! I still have the T-shirt.

    If I remember correctly, although the Glendale CA store is 001, due to the three hour time difference between here (VA) and CA, the Tyson Corner store actually opened first. Thus, I’ve always considered it the ‘first’ Apple Retail Store.

  5. I really do get agitated with the sheer idiocy of some of these so-called journalists and reporters. I think they take old stories, with dated language, and rehash them.

    Who in their right minds would label the most successful tech company a cult brand? Well, I guess that makes my teaching university a cult member.

  6. And behold, the Lord Jobs saith, “Let there be light.” And there was light. And behold, on the second day the Lord Jobs saith, “Let them consume the Apple of truth for I am the true God of Consumer Appliances & Computing.” And the masses stricken by the light of the RDF went forth to the Glendale Shoppe and gorged themselves on the fruit of the Lord Jobs’ labor. And all was good in this world.

    And that, children, was how 001 came into this world.

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