Adobe Technical Evangelist confident that new Flash version means Apple ‘won’t mess with us again’

The Return of Black Friday Blowout JMP Securities analyst Pat Walravens got a preview of some of Adobe Falsh’s new features which are expected to roll out the first half of 2011,” Wendy Tanaka blogs for Forbes.

Here’s Walravens’ take:

Given the issues between Adobe and Apple over the past year, investors may wonder if Apple will really allow the cross-compiled applications from the new Flash Builder onto the iTunes App Store or whether Apple will find some new way to disrupt Adobe’s plans. After the presentation, we asked [James Ward, Adobe Technical Evangelist] if he thought Apple “would mess with” Adobe again. Ward responded “I don’t think so. We are putting a lot of resources into it, so we are pretty confident they won’t mess with us again.” That being said, he added the caveat that only Apple knows what Apple will do…

Full article here.

MacDailyNews Take: The problem isn’t Apple, the problem is that Adobe’s Flash, when it isn’t draining batteries or introducing security flaws or crashing rather routinely, is a development crutch that creates common denominator apps that fail to take advantage of each operating systems’ unique capabilities. We don’t need more lazy developers looking for one-click app excretion. We need to encourage real developers to write software that uses each OS’s unique hooks to their full capabilities in order to deliver the best possible experiences to users.

[Thanks to MacDailyNews Reader “James W.” for the heads up.]

51 Comments

  1. @pastrychef:

    Here’s how it would go

    Jobs: hey
    Adobe: hey.
    Jobs: we dont want you, you suck, and universal apps dont help anyone – they dont take any advantage of grand central, or other tech, and you’re too buggy to begin with.
    Adobe: but….. but…. *cries*
    Jobs: *eats apple* *leaves*

  2. G4Dualie:

    “I no longer need ClickToFlash, either. I don’t want CTF launching Flash Player just to watch a video and then leaving Flash loaded in the background.”

    If you refresh the page you are using CTF on, before proceeding to another URL, Flash will not continue in the background.

  3. @ kirkgray

    +1

    100% Flash-free for a month or so now. If a site thinks I require Flash, I switch Safari to masquerade as an iPad, and that usually solves the problem. (And if not… well, there are other sites I can visit instead. Fortunately, I’ve not yet run into a situation where Flash was absolutely required.)

  4. @anevilmeme

    Totally agree – “Technical Evangelist” on a business card is about as impressive a job title as “Principal” – both only serve the egos of the people that have them – while others chuckle behind their backs.

  5. @Splashman

    I like staying up to date on the latest of creative suite for some companies like mine its a must. For design at home though I keep the latest anyways. I wish Adobe would have just stuck 64bit into CS4 since CS5 was no major improvement other than ripping off corel and adding in the brush feature which is kinda nifty.

    I do like the interface with CS4 and you may not know this being on the older software but you can share screen with another user which is kinda cool. Kinda like having a webex built in or ichat desktop sharing.

  6. “We are putting a lot of resources into it”

    It is exactly because of that kind of thinking that Flash is a resource hog. And he is the evangelist!

    It is not about quantity James but about quality, which no one will find in Flash.

  7. “We are putting a lot of resources into it”

    It is exactly because of that kind of thinking that Flash is a resource hog. And he is the evangelist!

    It is not about quantity James but about quality, which no one will find in Flash.

    We will wait and see how it goes.

  8. The write once, run anywhere idea behind Java compilation is actually not a bad concept. But they managed to pull it off fairly well, before Windows and Apple started writing their own Java environments. Flash has been successful, yes, but their implementation has been a less desirable experience for the users. Bad code is bad code, and Java scripts are written by flawed developers at times, but I have yet to see it crash any of my browsers, Mac or PC.

  9. As an authoring environment flash c5 is top – it prepares a good meal like a proper chef. As a delivery mechanism flash delivers fast food, indigested turkey twizzlers and farts.
    They’ve already shown they can do it, and apple has removed the block from them doing it. So adobe should concentrate on making the authoring environment better, after all that’s what they get paid for (as they have previously attested).

    The thing that would fuck adobe would be if someone created a first class IDE for HTML5 CSS3 production. They are really close to that now as they have a bunch of very talented developers.

    If they can divorce the production app from the delivery app, they’re on to a winner. If I could have the timeline and stage from cs5 to create HTML5 joints I’d leave textmate now.

    Flash plug in sucks chunks like a black hole, flash cs5 doesn’t (apart from adobe’s asinine insistence on rolling their own half assed UI)

  10. from MDN:

    “….development crutch that creates common denominator apps that fail to take advantage of each operating systems’ unique capabilities.”

    Yeah… like Firefox…. or HTML5… they are just “too common denominator”

    As every day goes by, I become less and less enchanted with MDN’s stance on things Mac.

  11. @jtnol

    spot on.

    Seriously, what a bunch of nonsense MDN. Every developer dreams of write once, run everywhere. Not write/compile for every single version of every single OS. The point MDN is TRYING to make is most valid: write software to take advantage of the APIs iOS offers exclusively to developers following apple’s preferred methodology because apple believes this gives the most consistent apps in look, fell and behavior and also quality. As usual the lame attempt at lambasting somebody else (flash in this case) causes the positive message to be lost amongst the negativity.

  12. I think, that knee-jerk “Flash sucks” overlooks that until there is something better, Flash still offers a very nice viewing environment.
    In the latest edition of Premiere Elements 9, which by the way comes in a Mac and PC version, there is a very nifty WebDVD feature.
    You can edit a movie, then generate a regular DVD project and then export it – menus and all – to a website.
    Works like a charm and is really convenient, because one only has to do the work once.
    By the way, at a mere $80, Premiere Elements is now the best Mac video editing program short of the $1000 crowd.

  13. IF Adobe can manage to sandbox Flash AND can prevent any, or any accumulated, Flash apps from eating Mac CPUs alive, then maybe, JUST MAYBE!:

    Adobe won’t FRACK OVER Apple again.

    I DARE YOU to do it right this time Adobe, you bald-faced LIARS. Please do sue me for saying so. You’ve proven my case many times over in the press. I saved all the articles.
    ” width=”19″ height=”19″ alt=”tongue laugh” style=”border:0;” />

    It’s your last chance Adobe. Otherwise Flash gets dumped into the boneyard of history and good riddance.

  14. I went one step further and removed all flash plugins. so safari and firefox are 100% flash free. if i need flash, i use chrome (which has a flash player built in). With CTF, there’s still crap running under the hood. My 2007 MBP has never run so well. The fan never comes on and the CPU bars in Activity Monitor stay very low in the chart.

    plus, with the plugins uninstalled, my machine shows as ‘no flash installed’ and helps prop up the adobe-free usage numbers.

  15. “… we are pretty confident they won’t mess with us again.”

    If this doesn’t convince anyone of Adobe’s corporate arrogance (or among certain corporate members), then nothing will. This attitude has the relationship between hardware and software backwards.

    Software is made for hardware, not the other way around.

    It’s like the attitude of “public servants” who forget they are, in fact, just that… servants, and nothing more.

  16. Adobe’s world of Flash has already shrunk dramatically, with fewer and fewer major sites requiring it.

    So what parallel universe are they living in that they would think Apple would rush back into their arrogant, proprietary, fickle arms? These comments show why Jobs abandoned them, and why he’ll never be back. No wonder Adobe’s stock price continues to tank.

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