“A new report from global research and technology firm Vision Critical reveals that subsidised iPad offers, such as those recently announced by three of the four UK mobile operators, are likely to ‘significantly accelerate adoption,'” Steve O’Hear reports for TechCrunch.
“Specifically, Vision Critical’s research found that 13% of people surveyed would be likely or very likely to get a ‘free’ iPad on a £45 monthly contract deal, whereas at the current purchase price of £529, only 4.5% are likely to buy,'” O’Hear reports. “Of note, the likelihood to take-up the offer of a ‘free’ iPad on a £45 monthly contract rises significantly among 18-34 year olds to 21%.”
Full article here.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]