comScore: Apple iPhones account for 23% of business smartphones

David Sarno blogs for The Los Angeles Times, “Apple Inc.’s iPhone has earned itself close to a quarter of the business smartphone market, according to ComScore Inc.”

MacDailyNews Take: Remember this big stink from August? Now you know why our headline — NPD: Excluding corporate sales and using only 7 days of iPhone 4 sales, Android ‘leads’ in U.S. — remains most accurate headline on the Web regarding that so-called piece of “news.” To be crystal clear, the problem wasn’t NPD per se, but the piss poor reporting of NPD’s so-narrow-as-to-be-useless slice of information. As we wrote at the time, “If we concocted a ‘report’ that excluded the business market to show Apple’s Mac as #1… well, you can imagine. But, we have standards.”

In other words: Excluding Africa, the Middle East, and the Gobi Desert, Australia ‘leads’ in camel population.

Sarno continues, “The data set, from September, includes employees whose companies fully or partially pay their monthly smart phone bills. Not included are those who use their personal smart phone at work but are not reimbursed, nor those who foot the monthly bill for a company-supplied device. ComScore acknowledeges that the data set leaves out some people who use their personal smart phones for business purposes, but stood by the general picture painted by the numbers. ‘These numbers may not be a perfect measure of the enterprise market, but they should provide a reasonable quantitative representation of subscriber market share in that segment,’ said ComScore senior analyst Andrew Lipsman.”

Full article here.


  1. “I suppose Justin Beiber will be yesterday’s news soon enough.”

    I used to tease my kids way back when that New Kids On The Block would soon be Old Farts On The Pot. And they were. Now my granddaughter likes Big Time Rush whom I refer to a Small Time Losers or Old Time Rash. “Paste new young face on performing body and crank up the Auto-Tune then feature on cable TV tween show.” That’s how most of these music “stars” are manufactured today. We can thank The Monkees for that (whose music wasn’t so bad but please stay retired).

  2. @ steve32465

    Windows Phone 7 = Epic FAIL, Epic PASS. Too little too late. And the infinitesimally small sales figures bear this out.

    If Microshaft had brought it out in 2006 I might have been impressed. But not in 2010.

  3. So you’ve used one and came to this conclusion? It amazes me how many people will jump to a conclusion based on here say. I’d beg to differ. The Window 7 Phone’s success or failure hasn’t been written yet and 2011 will see how it plays out. If they get cut/copy/paste in early 2011 as well as multi task it could be a different story.

  4. Yes because when it comes to mind share and reall innovation over mobile devices in particular Apple and Android maintain the lead. Micromind has little sway or influence anymore. They have proven they will not or can not change until the competition does it first to show them the way. Othewise theyare happy with the status quo. They have fractured any notion of being innovative leaders hence the greater perception of having weak products,

    Try or not try, it’s largely irrelevant. Also with great tech power comes great responsibility. Something Microcraps has always been terrible at.

  5. @Peter Blood
    Your viewpoint is a bit premature and extreme, in my opinion. Microsoft will score at least a modest slice of mobile marketshare with WP7 over the next couple of years for the simple reasons that some people swear by that company and a certain percentage of the ignorant masses (there is significant overlap between those two groups) that are easily manipulated with sound bites and commercials will buy more than a few.

    People buy products for many reasons. How many Android devices are sold just because the young woman in the commercial looks great in a pink and white leather outfit?

    The fact that Microsoft and its partners may sell a decent number of WP7 devices over the next few years does not take away from the iPhone. The most important question is, will Microsoft be able to evolve WP7 into a true competitor?

  6. Any success Windows 7 mobile might have in 2011 will for sure come at the expense of Android and RIM. Judging by the overwhelming ‘meh’ noise coming from those who tested Win 7 mobile, it seems that there is no compelling reason for anyone to choose WinMob 7 over any other platform, and there are several compelling reasons NOT to. It would be great if WinMob 7 got a chance to grab a piece of market share away from Android or RIM, but the likelihood of that happening is unfortunately negligible.

    In the end, RIM will continue to fade and, until patent litigation chops the legs off Android, the battle will be between Apple and Google.

  7. @ MDN Your take is absolutely true! Apart from Africa, The Middle East, and the Gobi Desert, Australia DOES ‘lead’ in camel population.” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

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