“Apple and the publishing industry haven’t been able to come to terms over magazine app subscriptions: Publishers want the ability to sell the subscriptions themselves, or at least the opportunity to hang on to subscribers’ personal data. And Steve Jobs won’t let them,” Peter Kafka reports for AllThingsD.
Here’s what Apple is offering publishers, according to publishing sources:
• The ability to sell app subscriptions through iTunes.
• 70 percent of the revenue from each sale.
• The ability to offer an opt-in form for subscribers that would ask them for a limited amount of information: Name, mailing address, email address.
Kafka reports, “That offer has been on the table for a ‘couple months,’ I’m told, and so far none of the big publishers have gone for it. They don’t like the 30 percent cut that Apple wants to take, but their real hang-up is lack of access to credit card data: It’s valuable to them for marketing, and without it they can’t offer print/digital bundles, either. So for now, they’re hoping to get what they want from Google and Android, and assume Apple will come around eventually.”
Kafka reports, “That doesn’t mean you won’t see any magazine subscription offerings on iTunes in the meantime.”
Read more in the full article, including info about News Corp.’s “Daily,” here.
MacDailyNews Take: Sounds like publishers do not yet fully appreciate the value of what iTunes Store can deliver to them. Sooner or later, they will.