Analyst: 85% of non-tablet owners prefer Apple iPad over Samsung’s Galaxy Tab

“Gene Munster’s team at Piper Jaffray recently ran a small survey of 65 consumers who don’t presently own tablet computers,” Philip Elmer-DeWitt reports for Fortune.

“They were shown a pair of competing devices — a $629 Apple’s iPad 3G and a $599 Samsung Galaxy Tab running Google’s Android OS — and asked not just which one they preferred (the iPad won that bake-off 85% to 15%) but what they thought a reasonable price for each would be,” P.E.D. reports. “Munster reports that his sample group thought the iPad was worth about $417 — $212 (34%) less than its suggested retail price. The Galaxy Tab, by comparison, was worth about $283 — $316 (53%) below its retail price.”

Full article here.

MacDailyNews Take: In related news, Munster surveyed a remote tribe of Pygmies and found that while 85% preferred photos of a Mercedes-Benz CL65 AMG over those of a Chevy Aveo, they thought the Benz was worth slightly more than the Chevy, twelve coffee beans to eight.


  1. The average user has no idea what costs are in these devices.

    I always have to remind workers that use company laptops how much the screen costs to replace if they break it. No one ever has a clue of the price.

    Guess they all think everything should be free or 99¢.


  2. Just checked the original article, what a bogus survey.

    They surveyed a whopping 65 people. Have no idea if they were just shown the devices or if they got to use them.
    If they used them, for how long? Apple’s battery life is amazing.
    Also notice that they did not include the “required” contract for the Galaxy. The iPad does not have a contract.

    What a total joke of a survey.

    It is also worth reading the comments on that article. Many flaws pointed out.

  3. …”Just checked the original article, what a bogus survey.

    This was NOT a scientific study. It was a simple and quick poll that was meant to reveal some trends. With 60 people, responding about two devices, you can safely draw some conclusions. The primary goal was to determine which of the two devices people would prefer, and which of the two devices’ price is closer to the perceived value of the device. On both counts, the answers provide a fairly reliable picture, regardless of the minuscule size of the sample.

    Gene Munster has consistently been one of the most reliable analysts out there when it comes to Apple and AAPL. While others (Scott Moritz, the notorious Laura Goldman, Sha Wu) often tend to give their own opinion based on what they read online, Munster sends his assistants and interns into Apple stores to count white bags leaving the stores, and to ask questions. So, in addition to reading online and following the company, he tries to do some basic real research to substantiate what he finds out online.

    I have no reason to question this little poll, not because I follow Apple closely enough to know it is likely accurate, but because it was done by Gene Munster, who has generally have been very studious, thorough and, most importantly, correct about Apple.

  4. Despite all the disagreements above, does it really matter how poorly Elmer conducted his poll?

    Simple logic points out that a 7″ device with a not-ready-for-iPad-ripoffs OS (according to Google!) would OBVIOUSLY be perceived to be of lower value than the actual iPad at 9.7 inches with a hardware married fourth generation OS.

    IOW: DUH Elmer!

  5. @MDN – love the sarcastic take on this article.

    @Think – sure the “survey” is bogus in terms of statistical methodology, but you miss the point. In context of an analyst research note on initial trend direction and consumer perceived value, it is good enough to reassure AAPL investors that the Galaxy Tab is clearly not and iPad killer with its higher price-point and lower perceived value than the iPad.

  6. I think the key point here is that even when they (a group representing typical consumers) are only “shown” the tablets, 17 out of 20 prefer the iPad and think it has greater value. The “gut reaction” to seeing the two products is to like the iPad better and think the Galaxy Tab is cheap.

  7. And what was that 15% thinking?

    Daniel Erin Dilger’s take at Roughly Drafted gives a clue as to just how misguided that 15% might be. Google’s progress in Android has been substantially built on geeks drinking the Google KoolAid, and Google’s smoke and mirrors, but Android tablets are something else altogether.

    Google cares about one thing only: selling advertising, and they do an absolute minimum to make that happen. There’s already signs they are heading into a self-created tangle they haven’t thought through and won’t be able to exit.

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