99-cent NBC TV show rentals coming to Apple’s iTunes Store?

Apple Online Store“Although NBC was rumored to be included in Apple’s new $0.99 TV show initiative, they ended up dropping out and to this day you cannot rent NBC TV shows on iTunes,” Mark Gurman reports for 9 to 5 Mac.

“Now it appears that Apple and NBC may have reached an agreement and $0.99 NBC TV show rentals will be coming to iTunes,” Gurman reports. “The information comes from a screenshot we’ve discovered by digging around in iTunes.”

Full article with screenshot here.

[Thanks to MacDailyNews Reader “GetMeOnTop” for the heads up.]

30 Comments

  1. I would rent 3 NBC shows from iTunes.

    30 Rock
    Chuck
    The Office

    Well, I don’t know if I’d pay 99 cents for the 30 minute shows (22 minutes without commercials).

    I’m already paying 99 cents a show for a couple hour long shows (45 minutes without commercials).

    I would definitely pay 99 cents an episode to watch Chuck though. It would be great if there was a season pass for TV season rentals.

  2. Apple needs to get on the ball. Who wants to rent a f*kin TV show, that’s the stupidest thing I’ve ever heard of. Why can’t Apple offer the same model Netflix does. 8 bucks unlimited streaming that’s what apple needs.

  3. @cubert
    explain to me how netflix can get that deal and not Apple. I use netflix on apple tv and it’s great, you’d think with apple’s market share with ipod’s, ipad’s and apple tv they could get a better deal from the networks than netflix has.

  4. @vatdoro
    paying to rent shows that have already run is ridiculous. I bought the 1st 2 seasons of chuck for my wife and they are great but the last season sucked. If apple can’t get something close to or better than the netflix model ie. a la carte, they should just forget about it. Netflix is awesome! Discovery, History, Military channel and all the movies and full season tv shows like lost and heroes for 8 bucks, you can’t beat that.

  5. @steve,
    “explain to me how netflix can get that deal and not Apple”

    The same way that Amazon gets to sell their music for less than Apple does. That’s not Apple’s choice – it’s the record labels attempting to lessen Apple’s influence in their industry. The TV and movie industries are currently attempting the same.

  6. well, for now I’ll stick with my Apple TV and $8 a month unlimited streaming from Netflix. They obviously have the best model so far. Don’t know how they make any money but anything I want to watch when I want to watch it for $8 is the best deal going. I would never pay for something I could have recorded or watched for free the day of. Try Netflix on Apple TV, you’ll be sold.

  7. No Body Cares!

    Didn’t NBC put up a stink awhile back saying their content was undervalued at .99 and Apple needed tier pricing for selling reruns!

    It’s not that Apple undervalued anything. It’s that the performers of your show are “oversexed, overpaid and over here”! (Phrase the British used to describe the GI’s based in England during WWII.

    The GIs had a come-back – calling the Brits, “underpaid, undersexed and under Eisenhower”. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  8. @steve
    The reason Netflix can do what it does and Apple can’t is really pretty obvious; iTunes is able to rent new episode of TV shows right after they are broadcast, Netflix has to wait until the DVD is out. Should Apple be allowed to stream their back catalogue on subscription? That’s the real question.

    I think Apple gets blamed for a lot of things that they have no control over. Such as video DRM on iTunes, the old music DRM (that Apple fought really hard to get rid of), etc. You should also know, si nce you are blaming Apple for not having a content deal that no one else has either, Apple fought for months with the Networks in attempt to get us a $30/month all-you-want TV subscription model.

  9. And you really think your reality will last for forever, Have you looked at the new lately and the terms that they are placing on ISP Users, Soon we will see your little distortion field change into a big Mess.

    I am also a 6 Year Netflix Apple TV User but the Threat to Netflix bottom line has just begun and its only going to get worse, look at what Comcast is doing to Netflix Level 3 Blocking surcharges for customers or they will block Netflix.

    The End is Near for Cheap Streaming, Greed of Big Corporate Companies Will Prevail.

  10. To Poster Steve.

    Netflix Does Not, and I Repeat, Does NOT have New Shows for rent Like itunes does, you must wait for the release of the DVD and them to be re encoded to the instant watch section for netflix users to have access.

    I have no clue why you think you have full access to everything on netflix when you don’t, you have a 18 day wait on new releases on DVD’s and no new dvd TV shows, So why all the false hype Steve.

    Stop Blowing all the smoke Steve, I also have Netflix and have a Apple TV but I am Aware of the Limitations of Netflix, but itunes offers allot also and renting a show for .99 is not a bad ting if you cant get it on netflix especial if you have to wait for 6 month’s for Netflix for it to be available.

  11. RIP OFF!

    These media companies are so clueless it’s sickening. Like @AC in WA wrote, 9.9 cents a show would be a HUGE hit. I’d cancel DirecTV tomorrow if all the networks went to a micro-payment model.

  12. @nark

    I think it has something to do with honesty and integrity. Or your lack thereof.

    Have you ever considered how all the online theft you and others are committing affects things like negotiations for media rights, and the cost to those of us that choose to act with honor.

    Torrent your ass.

  13. Where I live (Belgium) one can have a basic set of 20 (local, encrypted) TV channels by satellite for 9€/month.

    How is anyone going to compete with even with “low” show rental prices of $.99 and 2.99 for a movie?

    Assuming that I watch one show per night and 2 movies/week, that would add up to $30 + $24 = $54. That’s ridiculous! And certainly not competitive with what’s already available (not on demand, though).

    To be competitive for frequent viewers, those rental prices should go down by a factor of 4 or 5, say $.25 a show and $.75 a movie.

    If that sounds unfeasible as a model, then try $.99 a show and $2.99 (reasonable for occasional viewing), but topped off at $12 a month.

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