Apple debuts new ‘iPad is Amazing’ TV commercial (with video)

Apple has debuted a new iPad commercial, “iPad is Amazing,” on U.S. broadcast and cable television networks. Besides clearly targeting geeks in one spot (mom has no idea what “TED” is) is one segment, the TV spot also shows off some iOS 4.2.1 features:

Advertisement: The iPad. With a 9.7″ touch screen & amazing new apps, it does things no tablet PC, netbook, or e-reader could. Starts at $499. Shop Now.

MacDailyNews Take: The general gist of all of these spots is that iPad does so many things, you have to have one. And, that’s a very good impression to leave with consumers. The details of what’s featured don’t really matter much as long as cool and varied uses are shown.

We’ve had iPads since Day One and we don’t want to think about what we did before we had them (forever pinching and scrolling on tiny-screened iPhones). Where iPhone was once our favorite device, now it’s become just our favorite pocketable device. We’d never choose to use it over iPad except for phone calls or as an iPod on-the-go.

Of note, over the Thanksgiving weekend, we encountered more than one relative over the age of 55 who’d never shown much interest in computers, but who had their own (or taken over their spouses’) iPad and was using it for hours each day. This only reinforces our long-held contention that Apple’s has made a real breakthrough here; they’ve shifted the paradigm with iPad. People who’ve never wanted to touch a mouse want to touch the screen. That alone makes iPad truly revolutionary.


  1. I think it’s a bit disingenuous for Apple to push Airprint in the ads. We use iPads in our enterprise setting. No one – NO ONE – has been able to use Airprint with its list of five or so HP printers. We don’t use it because we don’t have those printers. Utterly ridiculous!

  2. David F:

    You really need to be patient wih AirPrint. This is the same scenario as was years ago, when Bonjour (originally named Rendezvous) was introduced. One of the main advantages of the technology was driverless configuration of peripherals. You hook up your USB printer and it shows up and prints automatically. It took some time for manufacturers to include Bonjour. Same thing here, although I’m sure six months from now, literally ALL printer makers will have their ENTIRE product line support AirPrint. Inclusion of the feature is likely a trivial task, and benefit will clearly be significant, considering over 100 million iOS devices out there that can print to such a printer.

  3. I was just in line at Jersey Mikes getting a Philly cheese steak and was using my iPad and the elderly lady behind me started asking a bunch of questions about it. I happily responded to all of them and she said she is definitely going to get one for Christmas. This reminds me of when got the original iPhone. People had the same curiosity and reaction to it.

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