Apple has debuted a new iPad commercial, “iPad is Amazing,” on U.S. broadcast and cable television networks. Besides clearly targeting geeks in one spot (mom has no idea what “TED” is) is one segment, the TV spot also shows off some iOS 4.2.1 features:
MacDailyNews Take: The general gist of all of these spots is that iPad does so many things, you have to have one. And, that’s a very good impression to leave with consumers. The details of what’s featured don’t really matter much as long as cool and varied uses are shown.
We’ve had iPads since Day One and we don’t want to think about what we did before we had them (forever pinching and scrolling on tiny-screened iPhones). Where iPhone was once our favorite device, now it’s become just our favorite pocketable device. We’d never choose to use it over iPad except for phone calls or as an iPod on-the-go.
Of note, over the Thanksgiving weekend, we encountered more than one relative over the age of 55 who’d never shown much interest in computers, but who had their own (or taken over their spouses’) iPad and was using it for hours each day. This only reinforces our long-held contention that Apple’s has made a real breakthrough here; they’ve shifted the paradigm with iPad. People who’ve never wanted to touch a mouse want to touch the screen. That alone makes iPad truly revolutionary.