Richard Branson’s ‘Project’ mag beats Rupert Murdoch’s ‘The Daily’ to Apple’s revolutionary iPad

Richard Branson’s digital magazine “Project” has hit Apple’s App Store ahead of Branson’s scheduled press conference today – and ahead of News Corp.’s and Apple Inc.’s rumored collaboration, “The Daily,” also slated (get it?) for iPad:

Project magazine cover video from Project on Vimeo.

Project’s official blog states:
• From the reader App you can download the latest issue of Project, a whole month’s worth of content, which updates over the month. You’ll be able to download future issues in the App too.
• You can keep back issues for as long as you like. When you download the latest issue the App will still hold older issues. If you want to free up disk space, you can delete back issues and download them for free again later.
• Project is digital only, built especially for the iPad.

The app itself is free, each issue costs US$2.99 or £1.79.

More info and download link via Apple’s iTunes App Store here: Project – Virgin Digital Publishing Limited

MacDailyNews Take: The future is now. Pretend iPads need not apply.

[Thanks to MacDailyNews Reader “Joe Architect” for the heads up.]


  1. This magazine is an identical format to a magazine called ‘VEJA’ that I subscribe to (in portuguese). There is nothing new here other than content. I was hoping that some new UI ground would be broken. Hopefully Murdoch’s magazine will push the boundaries.

  2. Not that great of an experience.

    Non-printable characters appear in the text. They must be Windows characters.

    Animation is jerky.

    It feels like it was designed with a common denominator mentality with Adobe technology.

    The Daily will easily blow this mag away.

  3. I bought the first issue and I think it is not worth the money. The controls are confusing and it is very difficult to know where you are in the issue. I will not buy another issue. If this is the future of magazines on the iPad I will stick to the printed versions.

  4. Jeepers. C’mon people. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />
    The question: How much more is Apple worth than Microsoft?

    Passed em last spring and left em in the dust.

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