Survey: iPhone users more than twice as loyal than those who settle for Android phones

Cyber Monday A GfK survey, “to be published later on Monday, found that 56 percent of smartphone owners in key global markets were keeping their options open about which phone they would buy next, with only Apple commanding a significant degree of loyalty,” Georgina Prodhan reports for Reuters.

“The survey found that just 25 percent of smartphone owners planned to stay loyal to the operating system running their phone, with loyalty highest among Apple users at 59 percent, and lowest for Microsoft’s phone software, at 21 percent,” Prodhan reports. “Of users of Research in Motion’s BlackBerrys, 35 percent said they would stay loyal. The figure was 28 percent for users of phones running Google’s Android software, and 24 percent for users of Nokia Symbian phones.”

MacDailyNews Take: What’s the difference between a mule and a BlackBerry sufferer? The mule has a better smartphone. (RIMshot!)

Prodhan continues, “GfK conducted the survey of 2,653 mobile phone users in Brazil, Germany, Spain, Britain, the United States and China online during October and November.”

Full article here.

MacDailyNews Take: Not surprising since we know that people choose iPhone, but generally only settle for Android handsets when stuck with an iPhoneless carrier. As iPhone goes multi-carrier in more and more countries around the world, including (finally!) at home, Google’s U.S.-centric artificial “success story” is about to have a very bad ending.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. Not a very good survey if it only sampled 2653 users in 6 countries. Think about it. That’s less than 450 users per country, and only about 50 to 100 iPhones users in each. Hardly compelling.

  2. People want to have a choice so they are happy to have android as an alternative to iPhone rather than blackberry, but over time usability problems of android, security concerns and not having an equivalent experience to the iPhone which gets all the best apps first, begins to weigh and when the contract expires they will switch to iPhone. Blackberry -> Android -> iPhone migrations will increase as contracts start to expire. Look for bursts of switching to iPhone 1-2 years out from the big Verizon BOGO quarters.

  3. “Survey: iPhone users more than twice as loyal than those who settle for Android phones.”

    Say it ain’t so!!!

    iPhone users couldn’t *possibly* be more satisfied with The Real Thing than users of any possible iPhone wannabe. [smirk]

    People that settle for anything other than an iPhone and its associated store with over 300K apps deserve exactly what they get: mediocre product, mediocre service, mediocre apps, and major headaches.

    Android, WinMo ’07, et al… Just Not Worth It.

  4. “Survey: iPhone users more than twice as loyal than those who settle for Android phones.”

    Say it ain’t so!!!

    Actually, it ain’t so.

    The “those who settle” spin is MDN’s own.

    It has no way of knowing whether people “settled” or made a conscious choice based on their personal cost/benefits analysis.

  5. Settle? C’mon MDN quit altering headlines. Those folks who choose Android want Androids. I don’t. You don’t. But quit the constant rah rah stuff like you’re addressing children. O K many on this site are but they don’t want intelligent reporting. The majority of viewers don’t want coverage as though it comes from twelve year old spoiled kids with a grudge. You never cover anything negative regarding Apple. Android will soon pass IOS in Europe. So? It’s just a fact. Report it. It’s an iPad not the “Revolutionary iPad. I like the site but to get all the news I have to visit Apple Insider or Mac Just the facts mam.

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