Apple’s holiday quarter MacBook Air shipments could hit 750,000 units

Apple Online Store“Apple’s global shipments of MacBook series notebooks in the fourth quarter of 2010 will reach a monthly average of one million units,” Yenting Chen and Joseph Tsai report for DigiTimes.

MacBook Air models could account “for 20-25% of the volume, according to sources from notebook component makers,” Chen and Tsai report.

Read more in the full article here.

MacDailyNews Take: For Apple’s fiscal 2010 fourth quarter ended September 25, 2010, the company sold 3.89 million Macs during the quarter, a 27 percent unit increase over the year-ago quarter. Apple’s total Mac sales (notebooks and desktops) could exceed 4+ million units for the holiday quarter. We believe that MacBook Air sales, if broken out, would shock most Apple analysts.


  1. I’m seriously contemplating buying one. The drool factor is unassailable. But of course what Apple giveth, Apple taketh away. Where the hell is the Ethernet port? I think I’ll settle for a Mac Mini instead – just as portable from home to office.

  2. When do the new MacBook Pro models come out – this spring? I want a new 15″ but I’m not sure whether to hold out till then. I just know if I get one now they’ll have improvements like Intel’s ‘Sandy Bridge’ processors or Light Peak, and that would make me sad. Very sad.

  3. Ethernet port??? That’s the thing you’re missing on an Air? Not Firewire? Not Super(or any other)Drive? Not multiple USBs? Ethernet port???

    I work in a very large organisation, with hundreds of laptops roaming the conference rooms and auditoriums. I have a fairly large circle of friends. Between the two, I would say, there are several hundred laptops. Last time I saw any SINGLE one of them ever hooked up to an Ethernet cable was about five years ago, in a data centre.

    There is a very good reason for laptops today to have a WiFi (Airport) interface. It makes it easier to connect the computer to the network. Apparently, people have figured this out, and are using it, making Ethernet port the most unnecessary of all features on any laptop of today.

    I’d like to hear a scenario in which MacBook Air would so much need an Ethernet port (before any other feature).

  4. @Ballmer’s Left Nut

    It’s called the MacBook AIR for a reason. Built to operate without wired connections. To be able to manufacture such a device and give it the sleek and trim profile in an ultralight computer, choices have to be made. Connections are costly, in terms of space and heat. For a device that was designed, in part, for it’s portability and profile, those costs have to be carefully considered–something Apple does with an amazing level of expertise and foresight.

    But, as with everything Apple does, if one way doesn’t work for you, there are 2-3 other ways to get it done. Thus the USB Ethernet Adapter that has been available since the initial launch of the Air.

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