Apple’s iTunes Store sells 2 million Beatles tracks, 450,000 albums in first week

iTunes & App Store“The initial Beatles sales figures are in: More than 450,000 albums and 2 million individual songs were sold on iTunes worldwide, according to Apple, since the Beatles catalog was made available Tuesday (Nov. 16). In U.S. the best-selling album was ‘Abbey Road’ and best-selling song was ‘Here Comes the Sun,'” Billboard reports.

“Of that tally, U.S. album sales totaled 119,000 units, which included 13,000 digital box sets, while individual digital track sales reached 1.4 million, according to industry sources,” Billboard reports. “Sources say the U.S. album sales tally of 119,000 counts each box set as one unit, while Apple’s worldwide album sales tally counts each box set as multiple sales units, although it wasn’t immediately clear how many units each box set accounted for.”

“The Fab Four’s debut-week sales on iTunes compare favorably with the first-week sales of previous iTunes holdouts,” Billboard reports. “When Led Zeppelin’s catalog made its digital debut in November 2007, the band generated total U.S. digital album sales of 47,000 units… Led Zeppelin’s first-week individual track sales totaled 300,000, according to SoundScan.”

Billboard reports, “Sources say the Beatles/iTunes media campaign is expected to kick into high gear this for Black Friday, with expanded TV advertising in the U.S. and full-page ads in the Wall Street Journal and the New York Times.”

Full article here.

MacDailyNews Take: Beatles For Sale.


  1. Apple sells approximately 16 million tracks/day (according to a quick google search – this seem in the correct range).

    That’s 112 million in a week.

    2 million is 1.79% of that.

    This is a noticeable blip, but pretty much just a blip. The iTunes model is great because it moves away from the superstar model of the major labels that gave us.

  2. “Just goes to show all the old Beatles fan aren’t Dead Yet..”


    No, actually it goes to show how out of touch the tech geek crowd is with the most important and influential band the world has ever seen.

    The Beatles music is ageless and timeless. We’ve just witnessed the proof..

    As I said last week, It doesn’t matter if MDN readers “get it” or not, because Steve Jobs “gets it” and he’s the one running the comapany. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  3. “Jay-Z sells more than that whenever a new album debuts.”

    Oh, please with the tone-deaf reader of urban nursery rhymes. Let’s see how much he sells 40 years from now.

    Anyway, this sure surprised me. I thought everyone who wanted Beatles songs on their iPods already had them (like me). Guess I was wrong.

  4. DRMSSB:

    Sorry but I understand it differently:

    450 000 albums x 14 tracks = 6 300 000 tracks
    2 000 000 individual songs = 2 000 000 tracks
    Total: 8 300 000 tracks or 7.4 % of your 112 weekly millions

    Much more than a “blip”

  5. From the first week’s numbers, I think it’s fair to say that 90 to 95% of iTunes users already had all of the Beatles tunes they needed in their iTunes music library already.

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