Gartenberg: The Mac is back; why Apple’s computer platform isn’t going anywhere but up

Parallels Desktop 6 for Mac“Last month, Steve Jobs took to the stage, most likely for the final time this year, to launch a new version of iLife and new updates to the MacBook Air line,” Michael Gartenberg writes for Macworld. “More importantly, he spent a lot of time talking about the product line as a whole, how the Mac and iOS platforms relate to each other and what the future of the Mac might look like with the next generation of OS X, now known as Lion. There’s been a lot of speculation as to what the ramifications of all this are. Here’s my take on what it all means.”

• The Mac is a business, not a hobby
• Apple hardware isn’t converging
• Apple platforms aren’t converging either
• Expect more hardware designs similar to the MacBook Air

Read the full article, in which Gartenberg explains why the Mac is back and in a big way, here.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]


  1. Steve has ditched Mac in favor of the iPhone long time ago..try to get that in you heads mon amis…sorry Mac developers in Apple, there is a new sheriff in town called the iPhone – deal with it ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  2. The Mac most definitely is making a resurgence in Apple’s portfolio radar. There is tremendous upside left still in the Mac platform & it would be madness not to pursue it to its logical conclusion which is 25% of the overall PC market, worldwide.

  3. > sorry Mac developers in Apple, there is a new sheriff in town called the iPhone – deal with it

    Interesting… Since every iPhone developer uses a Mac to create apps for iPhone. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    And now, there’s going toe a Mac Apps Store. Sounds like those iPhone developers, who already know Apple’s system, are going to be expanding their business into Mac territory.

  4. By the by is there an easy way to transfer the contents of my iPhone to a new computer? I’m using Windows XP right now but would like to buy an iMac for Christmas. Will I lose all my songs and other stuff? I’ve heard some horror stories of iTunes wiping out the contents of an iPhone not previously associated with it.

  5. “Last month, Steve Jobs took to the stage, most likely for the final time this year”

    Uhhhhh… you really think he isn’t going to have another keynote address to announce the opening of the Mac App Store and iWork ’11? Also, possibly the free MobileMe story that hit the internets today.

  6. Javier,
    Lay off the acid, dude! Tiger came out years ago, iOS (a OS X derivative) runs the iPhone, and only you are seeing the iPhone morph into a Mac. It’s not real, dude! Take a Xanax and find a dark room somewhere. Pronto!

  7. From the article:
    “A touchscreen on a Mac would likely work as well as it does when it’s used on Windows 7.”

    ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

  8. “Really?” Ugh. SOOOO sick of hearing that crap.

    That’s about as lame as a catch phrase as “fanboy”…

    Anyway… there is no “Mac is back”. It never left. Apple just doesn’t shove out 50 models of crap every three months like other manufacturers do.

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