Designed by Apple in California; Assembled in Brazil?  Brazilian billionaire courts Apple

Parallels Desktop 6 for Mac“The eighth richest man in the world hopes he will be able to convince Apple to assemble its products in Brazil, rather than in sometimes-controversial facilities in China,” Katie Marsal reports for AppleInsider.

“According to MacMagazine in Brazil, Eike Batista is looking to court businesses to fill in 90 square miles of space at the Port of Acu,” Marsal reports. “He said bringing Apple to Brazil would benefit the country, as customers there would likely no longer have to ‘pay twice what you pay in the United States.'”

Marsal reports, “Batista is clearly dreaming big, as his backup plan is to pitch his plan to carmaker BMW. Construction work is already under way on the Port of Acu, a $1.6 billion project in southeast Brazil.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]


  1. Good for Brazil.

    Eventually we will find our balance. Everyone doing what they’re good at.

    Earth, Inc. Baby.

    We can hang a shingle out on a satellite.

    Vogons will stop by to get iPads.

  2. Built in the US isn’t gonna happen anytime soon but I’ll tell you what, It’s really a toss up.

    Being from Brazil, Shipping times will be reduced. Quality could step up, shipping may be cheaper, And I would feel better with something made there rather than China. When you hear made in China, The 1st thing I imagine is something cheap.

    Being from China, Apple has easier access of Flash and other silicon related parts & components and cheaper Labor. Factory workers there will work for anything to make a living and I don’t think they want to service their bosses with crappy work. But like said, the biggest junk is built there And China’s had it too easy over the years.

    But I also wish we see Made in the U.S.A. as well.

  3. Sad to say, but China has some of the best now- Not all. However, in ten years as there blue water navy comes on line, their space program is material, and there quality will be second to none.

    We need to handle our stuff here. Hate to have our military subject to Chinese parts. It will be bad enough to have to a military with technology second to china and industrial in capable of fending them off.

    Oh well…. Maybe Apple will shift in the future.

  4. “Cheap” or “poorly made” are terms inconsistent with what I encountered when I unpacked my new iMac in 2008. It was, as far as I could tell, flawless! And the iPod touch 2G purchased a few months later was just a hair less perfect.

    I too would love to see “Made in the USA” on Apple kit again, like on my old dual-G4 Powermac. But I don’t think it’ll happen. Nor do I see Apple’s suppliers moving to Brazil. Complex goods like Macs and iPhones are systems, with lots of parts and services that are sourced locally. And that infrastructure doesn’t exist in Brazil yet.

    Apropos, I was reading this morning that the Nobel Peace Prize award ceremony is slated to take place with neither the awardee nor a member of his family present. The awardee is in jail in China still.

  5. Given that tech manufacturing jobs are not coming back to the states, then at least products assembled in Brazil (Brazilian Air?) would start a good trend: reducing our dependency on China, raising the prosperity level of the Western Hemisphere. Think how China was a couple of decades ago. If China could be transformed into a source of skilled tech manufacturing, then certainly so can Latin America.

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