Apple today announced it will expand its revolutionary iAd mobile advertising network to the UK and France this December, with Germany to follow in January. iAd will launch in Europe with iAds from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio. Since its US launch in July, iAd has emerged as a powerful new way for advertisers to reach millions of iPhone and iPod touch users right in their favorite apps, while providing a significant new revenue stream for developers. iAd has signed on over half of the top 25 leading US national advertisers in just four months,* with a projected 21 percent share of US mobile display advertising revenue for 2010 according to research firm IDC.**
“We’re thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers,” said Andy Miller, Apple’s vice president of iAd, in the press release. “In just four months, we’ve doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue.”
“As the world leader in the beauty business, L’Oréal aims to create the most meaningful connections between its brands and its customers, so iAd was a natural choice,” said Marc Menesguen, L’Oréal’s Head of strategic marketing, in the press release. “We’re thrilled by the quality, the interactivity and the depth of iAd’s user experience, giving us an unparalleled opportunity to reach and serve the most engaged and discerning customers at the digital forefront of beauty, hence our choice of Lancôme to lead our iAd campaign.”
iAd, which is built into iOS 4, lets users stay within their current app while engaging with an ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes® content. With user engagement times averaging more than 60 seconds per visit, iAds combine the narrative quality of TV ads with the interactivity of digital for something entirely new.
Advertisers can learn more at advertising.apple.com. Developers who join the iAd Network can easily incorporate a variety of advertising formats into their apps. Developers will receive an industry standard 60 percent of the iAd Network revenue, which is paid via iTunes Connect. Developers can visit developer.apple.com/iad to join the iAd Network or to learn more about the iAd platform.
*Advertising Age “100 Leading National Advertisers” rankings for 2009 by spend, June 20, 2010.
**US mobile display advertising 2010 forecast, published by BusinessWeek.com, September 26, 2010.
Source: Apple Inc.
I DON’T WANT ANY ADS ON MY MAC PRODUCTS. This is the wrong way. I prefer to pay (more) for apps etc. but NO ADS!
Apple spends their energy on the wrong things.
I think lots of users will not buy apps because of the ads. Even if Apple makes them. Eventually it may bring me to the point I don’t buy Apple products anymore.
BTW: I am a total Apple fan now, almost all gadgets in place…
@roeland
Paid apps do not have ads. Ej: Tower madness Zero is free and it has ads, but if you buy the full version, ads are removed. So spend 1 dollar if you don’t want ads.
Besides that, ads allow us to try many apps before we pay for them and some “iAds” are even funnier that the app it self.
iAd, therefor I ad up, because I ad up, that does not mean that I am an adder!
Cows have udders, but they are not adders.
Other have adders, maybe even adda ones. But ada ones are not adders even though they ad up.
I am, therefor iAd.