Piper Jaffray: Expect Apple to debut iTunes cloud, not music subscriptions

“Apple will likely announce a cloud-based iTunes streaming service on Tuesday, but will not offer an all-you-can-eat music subscription plan, investment firm Piper Jaffray has predicted,” Neil Hughes reports for AppleInsider.

“Analyst Gene Munster issued a note to investors Monday after Apple teased on its website that it would have an “exciting announcement” on Tuesday at 10 a.m. Eastern,” Hughes reports. “He said it’s ‘probable’ that Apple will announce a cloud-based iTunes service that would allow content streaming to Internet-connected devices.”

Hughes reports, “Munster is not, however, convinced that Apple will announce a music subscription service this week.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Arline M.” for the heads up.]


  1. There is a fairly limited, but likely lucrative and attractive enough a market for music subscription service: teenagers.

    Music choices of teens (and especially pre-teens) have fairly short shelf life. After expiration, these choices generally tend to become a major embarrassment for majority of people. In addition, that particular demographic tends to consume fairly large quantities of such questionable music choices (Demi Lovato, Serena Gomez…). Music subscription service would be a perfect solution for them. Give them all-you-can-eat subscription, have them listen to whatever they want. Eventually yank that subscription away, once their musical tastes have matured. By then, they’ll begin to earn some pocket money, which they can use to actually BUY music; by then, the choices will be much more permanent.

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