“Apple Inc.’s iAd interactive mobile ad service is having an unintended impact on rivals: It’s largely helping their businesses by generating broader advertiser interest in mobile phones and gadgets,” Yukari Iwatani Kane and Emily Steel report for The Wall Street Journal.
“When Apple launched iAd last July, some industry executives worried that they would lose mobile advertising business to the Cupertino, Calif., company,” Kane and Steel report. “Competitive concerns were sparked after the July rollout of iAd included commitments from top brands such as Unilever PLC and Nissan Co. to pay $1 million or more to have interactive ads placed inside iPhone and IPod touch apps.”
Kane and Steel report, “But instead of losing business, ad executives say Apple’s entry into the market is giving them a boost. That’s because iAds has gotten big marketers to pay attention to mobile advertising in the first place.”
Full article here.
[Thanks to MacDailyNews Reader “James W.” for the heads up.]