“On November 12, 2010, the Trademarks and Designs Registration Office of the European Union published Apple’s latest trademark application for ‘Premium Reseller’ under application 009512385,” Jack Purcher reports for Patently Apple.
“Apple has filed their trademark under seven extraordinarily detailed International Classes covering all manner of electronics including computers, smartphones, software, electronic games, downloadable content, telecommunications, printed materials, advertizing, education and technical services – but to mention a few,” Purcher reports. “Yet perhaps the bigger news is that this program appears to have been in the works for some time in the UK. Now that Apple is applying for the official ‘Premium Reseller’ trademark, it may be signaling that this program is about to go Global.”
Purcher reports, “Local resellers signing up for the program will have distinctive retail stores that reflect Apple’s own standards and services. A few classic examples of an Apple Premium Reseller include England’s ATcomputer and Solutions Inc. – as well as macstudio out of Kuala Lumpur.”
Read more in the full article here.