“Research In Motion Ltd., moving into the tablet-computer market for the first time, said it will begin selling its BlackBerry PlayBook for less than $500 [in early 2011], suggesting RIM may try to undercut Apple Inc.’s iPad,” Jun Yang and Hugo Miller report for Bloomberg.
MacDailyNews Take: Yeah, on screen size; that much is sure. “One naturally thinks that a 7-inch screen would offer 70% of the benefits of a 10-inch screen. Unfortunately, this is far from the truth. The screen measurements are diagonal, so that a 7-inch screen is only 45% as large as iPad’s 10-inch screen. You heard me right: Just 45% as large.” – Apple CEO Steve Jobs, October 18, 2010
Yang and Miller report, “The iPad starts at $499 for a model with 32 gigabytes of storage and Wi-Fi wireless technology… Pricing the PlayBook below $500 makes sense, particularly given the initial version will only have Wi-Fi connectivity, said Matt Thornton, an analyst at Avian Securities LLC in Boston, who has a ‘neutral’ rating on RIM.”
MacDailyNews Take: We have a “Dead Company Walking” rating in RIM.
Yang and Miller report, “Apple, based in Cupertino, California, increased its market share in tablet computers to 95 percent in the third quarter, according to Strategy Analytics. Global tablet sales rose 26 percent from the previous period to 4.4 million units, with Apple selling 4.19 million iPads, the researcher said last week. The iPad’s dominance in the tablet-computer market will ‘change when we’re in the market,’ RIM co-CEO Jim Balsillie said today.”
MacDailyNews Take: We’ll have whatever Jim’s having – just use two shots instead of four, m’kay? Shessh.
Yang and Miller report, “The company is counting on the tablet to increase revenue as the BlackBerry loses ground. RIM’s share of the global smartphone market slid to 15 percent in the third quarter from 20 percent a year earlier, according to researcher IDC. Apple’s iPhone had 17 percent of the market in the third quarter.”
Full article here.
MacDailyNews Take: Balsillie is whistling past the graveyard.