Hasbro unveils $30 ‘My3D’ device that delivers 3-D to Apple iPhone, iPod touch

“Hasbro Inc. is betting that iPod and iPhone users want 3-D viewing on the go,” Anne D’Innocenzio reports for The Associated Press.

“The nation’s second-largest toy maker is set to unveil to investors on Tuesday a handheld device called My3D that attaches to the two Apple Inc. devices,” D’Innocenzio reports. “It promises three-dimensional content that offers a 360-degree experience in gaming, virtual travel experiences and entertainment content. It’s aimed at both children and adults.”

D’Innocenzio reports, “The device, which resembles a pair of binoculars with a slot in which users insert their iPod or iPhone, will be priced at $30. It will be available starting next spring at stores where Apple’s iPhones and iPod Touches are available.”

“Shoppers can then visit Apple’s App store, which will allow shoppers to browse for additional My 3D content. Content varies in price; some apps will be free,” D’Innocenzio reports. “Hasbro said it was guided by Apple during development and believes there’s nothing available that matches the quality and 3-D experience on the iPhone or iPod Touch.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Lynn W.” for the heads up.]

17 Comments

  1. I don’t get it. How do you strap this thing to your head, or why would you want to? I guess you have to hold it with two hands and then move your head around to change the orientation of the iphone/ipod?

    Assuming that works and is fun to do, it will probably look pretty bizarre to any body else watching!

  2. Uh, I don’t see how you could “play” any games with the phone inserted into that contraption… or how you could interact with it at all. And do you have to walk around holding that thing to your face like a set of binoculars?… seems like it would be somewhat awkward & unwieldy…

  3. Long live Viewmaster. Anyone remember that? I had the time tunnel in 3D. But it was just a slide show. Who remembers that MDN before has said Apple may be working on some kind of “3D glasses”? How about a slim version of what Hasbro is showing?

    “Hasbro said it was guided by Apple during development and believes there’s nothing available that matches the quality and 3-D experience on the iPhone or iPod Touch.”
    Really? Even 1920 x 1080 3D panasonic plasma?

  4. Might have a winner here.

    I like the idea of an interactive Viewmaster. Swivel your head around and the view shifts in real time, just like being there.

    Should be great for 360 degree views of places and also 3D games.

  5. I like it. It is obviously for stationary use people, not to strap to your head and walk around. I like the ability to use a retina display to view an “environment” in 3D for just 30 bucks. Imagine moving through real or virtual environments or for viewing designs in VR. An awesome device for the price! I want one.

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