Steve Jobs on Xserve cancellation: ‘Hardly anybody was buying them’

Apple Steve Jobs has reportedly responded to an Xserve user who lamented the cancellation of the product via email:

Full article (in French) here.

[Thanks to MacDailyNews Readers “Sean P.” and “Jax44” for the heads up.]


  1. But… but… I thought all us Apple fanboys would buy a metric ton each of anything with an Apple Logo on it regardless of what it was. What happened?

    Also, this makes me wonder about that NC facility even more. I think they’re getting ready to shift some paradigms.

  2. @ Jersey Trader,

    Please see my post that’s two above you.

    Apple will be using multi-million dollar servers from IBM, Oracle/Sun, along with customized UNIX machines for Linux and even generic Windows servers for something like this. I doubt more than a few Xserves or Mac Pros and Minis would be used in such an environment.

  3. It’s not about people not buying the Xserve. It’s about the impression Apple gives its business customers when it removes its flagship server hardware. Even if few people were buying it, it was a product that potential business customers could see and say, “Ok, when we need that kind of power, there it is. Great. Apple has a real server product so we can trust them.”

    Now what people will take away from this is, “Apple isn’t all that serious about their server products, so if we’re going to invest in something we can depend on in the long term, the Apple solution is more of a risk.”

    That is what it’s all about, and that’s why discontinuing the Xserve is a big mistake. Unless, of course, Apple IS going to phase out Mac OS X Server. Then I have to wonder what is to become of Manage Client connections, AFP server, Podcast Producer, all the collaboration services… can we bank on those staying around or are they going to end up like the Xserve? This is the questions business customers are asking themselves now.

  4. Some of you guys just aren’t looking at the big picture. Even if Apple was selling several thousand Xserves a month (which I doubt), Apple would define that as “hardly anybody” when they’re selling over 150,000 iPhones per day, nearly 50,000 iPads a day, and around 43,000 Macs per day. Plus, the Xserve wouldn’t be nearly as profitable compared to Apple’s core products.

    Also, Apple *is* pushing hard into the enterprise with the iPhone, iPad and the MacBooks. That’s why they hired Unisys to help Fortune 500 companies integrate them to these companies’ IT infrastructures. Apple just isn’t going to get into the backend business. Apple was never even a blip in that space.

  5. The Mac Mini and MacPro are mostly fine for small businesses. But the XServe does serve the Enterprise much better given it’s form factor, redundancy and servicability. As others have also stated, Apple is engaging Unisys to help with Enterprise and Fortune 500 companies. Apple is not abandoning the Enterprise, they are smartly outsourcing services to those who specialize in that market. Spoken as an Enterprise refugee from DEC, Oracle and Sun. Could Apple have handled this better? No doubt, they sure could have.

    I also currently run one Windows server (3 years old) for my wife’s business and would love to add a Mac Mini Server or two to the environment. Some immediate improvements to the Mac Mini Server I’d like to see would be more BTO options for faster CPUs, Hybrid HDD and SSDs. The next iteration I’d like to see would be iSeries CPU support, 2x8GB RAM support, and an additional super high bandwidth port be it a second GigE, USB3 and/or LightPeak.

  6. Come on now fellows. You should know by now that if Apple drops a product they will make a push with a newer, more robust corporate product in the future. They are already ramping up their corporate sales teams for a big push. Maybe a new server product is on the horizon? Let’s wait and see.

  7. @Original Jake,

    This move is “EXACTLY” why the IT weenies are reluctant to even consider Apple. Apple have a history of just changing its mind.

    You can do that on the consumer front, but not enterprise, hence Microsoft keeping backwards compatibility to 1970’s DOS. /s

    This also underscores the enterprise decisions to never go single source provider. If Dell suddenly decides it’s done making servers, you simply get an HP to replace it. If Apple suddenly stops…you’re fucked.

    Sure you can just get a mac mini or mac pro server…for now…until Apple decide they’re done making those too.

  8. Anonymous JerryT sez: “You can do that on the consumer front, but not enterprise, hence Microsoft keeping backwards compatibility to 1970’s DOS. /s”

    Um, huh? You can’t run 16 bit DOS or Windows apps on Vista or 7ista. Microsoft have also been pushing 64-bit Windows, which only runs 32-bit apps in emulation (in contrast to 64-bit Mac OS X).

    “…until Apple decide they’re done making those too.”

    I agree. Apple comes off as flippant in this particular case. Apple has consistently been whacked with regards to the Enterprise. They certainly know more about the reasons why than I ever will. But the consistent result is giving themselves a black eye.

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