Microsoft launches Windows Phone ‘07 in U.S. and pretty much nobody shows up

“The Windows Phone 7 US launch today has been marked by very small lineups,” Electronista reports. “A handful of reports so far have shown lines of a dozen or fewer people at major stores on the West coast.”

“Microsoft has also faced a symbolic loss with one anecdote of the Microsoft Store in Denver having no line at all,” Electronista reports. “Microsoft is believed to be spending $500 million in marketing just for the holidays to try and drive early sales.”

Electronista notes, “Apple had some of its longest lines to date for the iPhone 4 and, at flagship stores like 5th Avenue in New York City and London’s Regent Street, had lines that persisted for several hours after the doors opened with hundreds or thousands in queues.”

Read more in the full article here.

MacDailyNews Take: Now that’s a funeral!

68 Comments

  1. I feel sorry for the news reporters sent to the MS stores to cover the “story.”

    “Hi, we’re down here at the Microsoft Store for the the big launch, and, well, nothing much to report. Back to you in the studio…”

    It’s kind of like getting stuck reporting on Groundhog Day.

  2. @ ChrissyOne, It usually takes about a year to build a market as in a physical place where traders can hawk their wares, I am thinking of markets where market traders either wholesale or retail to the public with an element of ‘open air’ environment.

    It takes a hell of a lot longer to develop footfall, brand loyalty & reliable customer service. Is this last situation what you were alluding to?

  3. One of the news articles starts with

    “The early days of Windows Phone 7 have been marked by international shortages, info from carriers revealed this weekend.”

    …. Maybe Microsoft finally caught on… and KNEW that they wouldn’t sell more than 100 of these…. so they only created 50….. Trying to play the PALM game……. I wonder if they sold all 50 though……

  4. The disparity kinda reminds me of the launch of Windows ’95 – only the tables have turned – Apple is the one with lines around the block and Microsoft is the one flailing around. Only with Microsoft, there is nothing to “restore” the way Apple did. Microsoft’s success was always due to some underhanded scheme they used to grab it – not earn it.

  5. It looks really good for Ballmer to be cashing in on so much stock this week – guess he thought everyone that is immersed in their iPhone, Blackberry and Androids would be lining up to get one of these Windows 7 phones with no apps, so they can avoid bumping into things like in that powerfully funny anti-smartphone TV commercial?

  6. With MS’s penchant for staging and faking PR stories (see recent laptop TV ads), I’m surprised it didn’t set up long line ups with paid shills and employees.

    What the heck are they doing with that $500 million?

  7. And why would Microsoft’s CEO Steve Balmer sell 1/6 (or $1.3 billion) of his Microsoft shares? He should have sold them all.

    This is getting just sad. However, I did see a good TV ad from Microsoft. I guess, Ballmer didn’t get to shoot that one down before it aired.

    Keep on treading water until the bowl empties out Steve Ballmer.

  8. Probably everyone buying are having the phone delivered to their homes one day before. MSFT might have done a superb supply chain so that no such thing as queue line and disappointed customers. I am sure there won’t be nya disappointed WP7 buyer.

  9. I bet ms stores brougt in all workers to help with the crowd and then they open the doors and no one is there. All these workers standing around doing nothing.

    The only thing i see in the commercials they do is show how windows7 phone will help you be less confused with your smart phone. But then they don’t explain how it will do so and even why our current phones are confusing us.

    Plus having the live updates on the tiles woke use allot of Internet when carriers are just going to limited data plans

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