“We hear that Apple was filming ads for its upcoming iPad 2 late last month at New York’s Pier 59 by British photographer David Sims,” Seth Weintraub reports for 9 to 5 Mac.
“The iPads used in the shoot were all current generation models which will be swapped out with the new ones in post production,” Weintraub reports. “One of the participants told us that even though there weren’t any new products on the scene, everyone had to sign non-disclosure documents and security was tight.”
Full article, with some of David Sims’ photo and video work, here.
