“We hear that Apple was filming ads for its upcoming iPad 2 late last month at New York’s Pier 59 by British photographer David Sims,” Seth Weintraub reports for 9 to 5 Mac.
“The iPads used in the shoot were all current generation models which will be swapped out with the new ones in post production,” Weintraub reports. “One of the participants told us that even though there weren’t any new products on the scene, everyone had to sign non-disclosure documents and security was tight.”
Full article, with some of David Sims’ photo and video work, here.
how do they know its next generation?
Can’t wait to get the next gen iPad. Loving the first gen. Second gen should be even better.
Weintraub is up to the same tricks to try and put a damper on sales. Why buy now, when newer version is around the corner. Swapped out in post production – give me a break.
@bluejay,
Probably because of having to sign a NDA. Wouldn’t be necessary for the current version.
@cubert
good point!
I’ll be jumping on that on launch day! The first iPad was amazing, I can only imagine how much better it will get! Maybe a dual core or 2 Ghz A4? Front & Rear facing cameras to be sure. More options for wireless cell providers. T-Mobile I would hope!
I wouldn’t touch any of his models with your hands, and mine are OK.
I am getting 4 Apple Gift cards each for the value of a 32GB 3G iPad to give as gifts for this Christmas. I expect the announcement for the next gen iPad this Jan. That means the value of the current gen will drop like a stone… right after the holiday season!
I do not think I am the only one thinking like this! Do You?
TR
Weintraub is up to the same tricks to try and put a damper on sales. Why buy now, when newer version is around the corner.
He’s just returning the favor that the rumors of the iPhone on Verizon have done to his beloved Amdroid.
Cubert: Famously secretive Apple probably requires NDA’s for all photographers and subcontractors—no matter what they’re working on so I don’t see the logic that this has to be iPad 2.
If I were Apple, I would make everyone sign an NDA even for existing products just to feed the mystique and give the new ads a P.R. boost when they’re released.
And yes, the spelling”Amdroid” was intentional. After all, it’s a mostly American hit; it does less well in countries where the iPhone is available on multiple carriers.
I have waited with the iPad. Mostly because I didn’t have any money, but I’m really excited about this second one. I will probably pick this one up or wait for the iPad 3g.
Morehead1. Please send me a gift care for an iPad for Christmas, please, please, please!!!
Probably used NDA’s because if it’s next gen, it’d have FaceTime. I bet they talked to the current gen iPad in the ad, while they edit in the video of the recipient.
@aka
Will not be called android for long. Java, oracle or sun will be branded on it. Ellison will make ere of this. Maybe they will keep it but add something like – powered by java, oracle or sun.
Its funny. The only thing I would add to the iPad are:
1) More ram. Double it?
2) A way to directly tie into a wired LAN system.
3) A small separate Bluetooth printer..
Yea. I know #3. But if they could solve this last mile item. Will have solves a problem dating from the first small computing device.
Benn having a blast with the iPad!!!!!
Wait for the ZuneSlab people!
http://fakesteveballmer.blogspot.com
Apple requires NDAs for everything. When I went a meeting here in Brisbane about existing Apple products, I had to sign an NDA before they processes my invitation. And I have been involved with Apple since before dirt was invented.
I have had to sign a new one for every not-for-public-consumption Apple event here.
I really hope Apple doesn’t use pictures and models like those in the article as, IMO, it just perpetuates the ‘hipster douche’ image some people have. How about an ad showing the iPad being used in business or schools instead?
I’m telling you, don’t buy a iPad now unless you like to cry.
Dual core A4 iPads are coming the first of the year that are going to blow the present iPads out of the water.
Also Apple has addressed the issue with the screens being to reflective (remember the Kindle commercial?) that will be rolled out to the rest of the Mac line later next year.
@KillJoy Deluxe,
I respectfully disagree. It could be quite some time before the next iPad comes out. If you buy one now, you could sell it when the new one comes out (late spring?) and the monthly cost wouldn’t be significant. But yes, I’d recommend getting in on the first day release buying cycle for the iPad (just like the iPhone).
Why in heaven’s name does the next-gen iPad need a rear-facing camera? Should cameras be built into wallets as well? Key fobs? Sunglasses?
if you think you can get anywhere near any piece of Apple advertising without signing multiple NDAs you’re sorely mistaken.
An NDA offers no indication as far as what kind of product is featured.