“Apple’s approach to negotiations may have cost it the technology that powers Microsoft’s Kinect, an anecdote revealed today,” Electronista reports. “The CEO of technology creator PrimeSense, Inon Beracha, explained during a flight that he had shopped the motion control technology first to Apple but that the company had asked him to sign ‘crippling’ legal deals and non-disclosure agreements. With other companies very interested at the time, there was no reason to agree to Apple’s terms, Beracha told Cult of Mac’s Leander Kahney. ‘Apple is a pain in the ass,”‘ Beracha claimed.”
Electronista reports, “Apple’s unintentional sacrifice of the technology may have come from its ad hoc negotiation method which only recently became refined with full-time staff. The lack of a dedicated team, and an absence of pressure to complete a deal, ultimately cost it the acquisition of AdMob.”
Read more in the full article here.
Leander Kahney reports for Cult of Mac, “PrimeSense’s system is at the heart of Microsoft’s new Kinect game controller, which is getting rave reviews and looks set to be a monster hit. It’s a “crazy, magical, omigosh rush,” says the New York Times‘ David Pogue. And it almost belonged to Apple.”
Full article here.