comScore: Android taking smartphone market share from everyone except Apple

comScore has released data from the comScore MobiLens service that reports key trends in the U.S. mobile phone industry during the three month average period ending September 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The September report found Samsung to be the top handset manufacturer overall with 23.5 percent market share, while RIM led among smartphone platforms with 37.3 percent market share.

OEM Market Share

For the three month average period ending in September, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 23.5 percent of U.S. mobile subscribers, up 0.7 percentage points from the three month period ending in June. LG ranked second with 21.1 percent share, followed by Motorola (18.4 percent share), RIM (9.3 percent share, up 0.5 percentage points) and Nokia (7.4 percent share).

Smartphone Platform Market Share

58.7 million people in the U.S. owned smartphones during the three months ending in September, up 15 percent from the preceding three month period. RIM was the leading mobile smartphone platform in the U.S. with 37.3 percent share of U.S. smartphone subscribers, followed by Apple with 24.3 percent share. Google continues to gain ground in the market, rising 6.5 percentage points to capture 21.4 percent of smartphone subscribers. Microsoft accounted for 10.0 percent of smartphone subscribers, while Palm rounded out the top five with 4.2 percent. Despite losing share to Google Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.

Mobile Content Usage

In September, 67.0 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.4 percentage points versus the prior three month period, while browsers were used by 35.1 percent of U.S. mobile subscribers (up 2.2 percentage points). Subscribers who used downloaded applications comprised 33.1 percent of the mobile audience, representing an increase of 2.5 percentage points. Accessing of social networking sites or blogs increased 1.8 percentage points, representing 23.2 percent of mobile subscribers. Playing games represented 23.1 percent of the mobile audience (up 0.5 percentage points), while listening to music increased 0.8 percentage points, representing 15.2 percent of subscribers.

Source: comScore, Inc.

MacDailyNews Take: iPhone wannabe Android’s last big hurrah in the USA.

[Attribution: AllThingsD. Thanks to MacDailyNews Reader “Edward W.” for the heads up.]


  1. MDN you guys are the most unprofessional guys ever. Grow up. I absolutely adore my iPhone but android has some great phones right now. Please realize MDN that there are other phones than the iPhone and yes it is possible for other companies to make better products than apple.

    Oh wait let me guess bloodbath right? You editors here need to grow up a bit

  2. “…make better products than apple”. Perhaps…. I’ve yet to see them. Spec sheet does not equal better phone. Every phone maker is in panicked catch up mode tossing out new iphonies every other week with a spec bump.

    Show me a user experience as smooth as Apple with the apps I need. Maybe then we can talk.

  3. @ kev

    I dont think MDN has ever claimed to be unbiased. It’s what MDN is to stand in their camp and part of their charm is their sometimes witty, sometimes immature, sometimes off color, but often spot on takes. There are plenty of tech sites that’ll take a more middle of the road approach if that’s what you prefer.

  4. I totally predicted it. Apple would get the premium phone market and android would slaughter all other “smart” phones.

    As fragmented and flawed as Android is, it’s still a lot better than everything Microsoft, RIM, and others can throw at it.

    Only Apple has the integrated software and hardware intelligence to create the better experience than Google’s generic, free, good enough software platform.

  5. 2 for 1 firesales boosting units moved numbers doesn’t make it better phone.

    A shoddy, fragmented operating system that doesn’t perform the same between phone models and carriers doesn’t make it a better phone or better user experience.

    The ability to install whatever craptastic POS software bearing malware certainly doesn’t make Android a better phone.

  6. “MDN you guys are the most unprofessional guys ever.”

    LOL. This isn’t a news site with “fair and balanced” reporting. Man. It’s called Mac Daily News. Unprofessional? HAHAHA…

    I agree that Andoid is a decent OS, but if you expect technology reviews, this is the wrong place.

  7. Android makers are bottom feeders, and for the moment, there is alot of bottom feed available.

    BTW, I am a long time Verizon subscriber, and I have an Android as a stop-gap measure.

    The Android is most definitely a POS phone, but much less of a POS than the Windows Mobile and Palm “smartphones” (two of each) I have used before this one came along.

    I stumbled upon a bunch of dedicated droid nuts with nothing better to do than create frequent software updates for my phone. They are doing what Google, HTC, and VZW are not interested in doing, improving and testing the software. My POS droid is now a lot less laggy and force-close prone than the ones most users are suffering with. Although usable, it still is no iPhone.

    Can’t wait for January.

  8. @m159
    Exactly. We have a better understanding of the implications and potential of Apple products than the vast majority of self-proclaimed experts and pundits. We use the products and live the products.

    I must admit, I have not used an Android phone. That is why I refrain from criticizing Android products, other than to note that they owe their very existence to Apple and the iPhone. As far as functionality and features go, there are pros and cons to every option. I prefer Apple’s approach for the most part, because I believe that Android devices are primed for a firestorm of malware and data theft issues surpassing that of Windows. But am also honest enough to admit that Apple does not always make the design tradeoffs that I would prefer, or offer as much variety. Again, pros and cons.

    But consider this – would anyone but Apple be able to conceptualize and deliver on the new MacBook Air design? The world needs Apple, including the people that dislike Apple. Everyone benefits in the long run.

  9. Let us hope that MS kept the hearse and coffin to use for their Windows Phone 7… Apparently, Android is their true competition to break in to the smart phone market with any chance of success. I fear WinMo7 will be next of er to ‘Kin’!

    MDN MW: past… so true of MS, so true.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.