“T-Mobile kicked off a new campaign for its HSPA+ 3G network today with a TV commercial (below) poking fun at the limitations on the iPhone’s FaceTime video chat,” Electronista reports.
“The 30-second spot blames AT&T for Apple not allowing FaceTime over cellular until 2011 and portrays the rival carrier as an overweight man keeping the iPhone down,” Electronista reports. “The ad goes so far as to borrow Apple’s since discontinued ‘Get A Mac’ theme of two personifications talking to each other against a pure white backdrop.”
Full article here.
This was done in the same vein as the Verizon “There’s a map for that” campaign, which some still swear was a personal dig at Apple. Here, as in the Verizon ads, the aim is squarely at the network, with the implication being that the device would work better if it wasn’t hobbled by ATT’s lackluster service.
Saw it – seems to me they are also poking fun at the iPhone.
Facetime solves a lot of problems that others have. Setting up the connection, using IM is a pain and can become unstable. Having a stable phone, with the gyroscope holding the phone does create a lot of pixilation. I would like to see their phone in action. Is the iPhone able to do Facetime where 4G is available?
That was actually pretty smart not to dis your future savior. Maybe iPhone on T-Mobile is closer than we think.
And I miss Catherine ZJ but yes, this girl, is, um, quite attractive.
Just how large is “America’s largest 4G network”? And is it disingenuous to call an HSPA+ 3G wireless network a 4G network? It is all getting so confusing…
Make it work. Make it fast. Quit limiting the functionality of the data pipe.
Funny ad, but makes you wonder is there nothing of Apple that companies will not try to copy??
Have anyone seen the 4G map lately? I can go to many Wifi places but I have to drive way out of town for 4G.
Sprint has had 4G for a while now.
Yeah, 4G is what everyone is going towards, even At&t but right now it is not ready.
That sure was a cute babe!
What was the ad about?
i miss catherine zeta jones!! please bring her back, t-mobile!! ha ha
They weren’t making fun of the iPhone, otherwise they would have made the iPhone guy look like the guy he was piggybacking. At least they made him look respectable.
When you have clicktoflash installed web sites detect the availability of flash and give you flash content. If you remove flash and clicktoflash, web sites detect the absence of flash and can give you alternate content if available. Also, you show up in their logs as another non flash client helping to promote a non flash web.
Thanks T-Mobile for advertising for Apple’s iPhone. Also pointing out AT&T’s lack of service. Get a clue AT&T, provide some 3G service and make it work for a change. What’s really sad is that AT&T is talking 4G already, they haven’t even got there 3G barely working, I don’t see how they plan on getting 4G working anytime soon with any coverage what so ever.
Arrghh…
“She’s pretty hot”
“She’s cute”
“Yeah, she’s pretty”
What is WRONG with you people?! You’re all just sad and frankly, you disgust me.
She’s EXTREMELY hot!
@Lance
Agreed.
Funny add. Well done. Gotta hand it to T-Mobile