Strategy Analytics: Apple controls 95% of tablet market

“Apple controlled 95 percent of the emerging market for tablet computers with its iPads in the July-to-September quarter, research firm Strategy Analytics (SA) said on Tuesday,” Tarmo Virki reports for Reuters. “The competition in the market is, however, tightening fast with handset vendors and PC makers moving into the new category of devices, between traditional PCs and smartphones, taking a cue from the success the iPad, a 10-inch touchscreen tablet that began selling in April.”

MacDailyNews Take: “Taking a cue” means ripping off without really understanding what they’re trying to rip off. Throwing cameras and USB ports on your fake iPad isn’t the answer. The answer is a decade plus of preparation; many years of laying the foundation required for superior user experiences.

Virki reports, “SA analyst Neil Mawston said the other platforms — Android, Microsoft, MeeGo of Nokia and Intel, Hewlett-Packard’s webOS and RIM’s Blackberry — have already much ground to make up.”

Full article here.

54 Comments

  1. Who actually took a cue

    Microsoft developed touch screen tablets like ten years ago, so there is nothing “Revolutionary”about the iPad.

    Just another rip off product that apple produces. Their only “genius” is in the marketing as to why you should spent double to triple the actual worth of their products.

    If Microsoft would’ve came out with the iPod, iPhone & iPad first then forced people to use their version of “itunes” as the only way to import music to the player (Plus they actually sold music there) and forced people to use their “App Store”as the only method of putting programs on the phone, they would have gotten sued by every company and government you can name for all kinds of anti-trust issues. Apple has gotten a free ride.

    Hell, Microsoft got sued for bundling their own FREE internet browser in eariler versions of windows.

    My point is Apple is only as successful as they are because they didn’t meet the resistance that a company like Microsoft would have surely met. I think the Apple Monopoly is coming to an end.

  2. Who actually took a cue

    Microsoft developed touch screen tablets like ten years ago, so there is nothing “Revolutionary”about the iPad.

    Just another rip off product that apple produces. Their only “genius” is in the marketing as to why you should spent double to triple the actual worth of their products.

    If Microsoft would’ve came out with the iPod, iPhone & iPad first then forced people to use their version of “itunes” as the only way to import music to the player (Plus they actually sold music there) and forced people to use their “App Store”as the only method of putting programs on the phone, they would have gotten sued by every company and government you can name for all kinds of anti-trust issues. Apple has gotten a free ride.

    Hell, Microsoft got sued for bundling their own FREE internet browser in eariler versions of windows.

    My point is Apple is only as successful as they are because they didn’t meet the resistance that a company like Microsoft would have surely met. I think the Apple Monopoly is coming to an end.

  3. I expect that number to fall to about 50-60% within 5 years, but that’s to be expected. A lot of products are going to come into the market that Apple has broken open, and they will have features that people think they want that Apple won’t offer (7-inch form factor, cheaper prices, higher specs, cameras, etc.). Not to mention all the haters that can’t accept an Apple product regardless of its superiority. But if Apple hangs onto that 50% majority, they’ll still by far be the major player, outselling all of the others combined.

  4. I expect that number to fall to about 50-60% within 5 years, but that’s to be expected. A lot of products are going to come into the market that Apple has broken open, and they will have features that people think they want that Apple won’t offer (7-inch form factor, cheaper prices, higher specs, cameras, etc.). Not to mention all the haters that can’t accept an Apple product regardless of its superiority. But if Apple hangs onto that 50% majority, they’ll still by far be the major player, outselling all of the others combined.

  5. Steve Ballmer stated that Microsoft is “Early” to the tablet market. Maybe they will have something ready with a “Cut”, “Copy” and “Paste” by next year.

    Also, hasn’t Google said that their Android software isn’t really set up for tablets?

    It is like a concurring army hitting the beach and the people have set up a parade and lodging for them. This market is Apple’s. What market does Apple want next?

  6. Steve Ballmer stated that Microsoft is “Early” to the tablet market. Maybe they will have something ready with a “Cut”, “Copy” and “Paste” by next year.

    Also, hasn’t Google said that their Android software isn’t really set up for tablets?

    It is like a concurring army hitting the beach and the people have set up a parade and lodging for them. This market is Apple’s. What market does Apple want next?

  7. @Jim

    MS’s problem was that they did not see it as consumer device.  They put it as a add-on to XP.  When Vista came out it was included with the expensive business versions. It made the tablets very expensive.  They also provided very little software or support for it.  In fact the big market for the software now in not in tablets, but in the big boards used on news shows. They uses cameras and motion sensors, not touch screens.  If they had used their mobile, CE, platform they may have had something.  Apple understood that the technology was coming to a affordable price.  They created a scaled down version, iPhone and iPod touch, knowing that they would scale it back up when prices for touch screens and batteries would be available.  Yes MS had a concept for a tablet but did not see them as a small consumer device.       

  8. @Jim

    MS’s problem was that they did not see it as consumer device.  They put it as a add-on to XP.  When Vista came out it was included with the expensive business versions. It made the tablets very expensive.  They also provided very little software or support for it.  In fact the big market for the software now in not in tablets, but in the big boards used on news shows. They uses cameras and motion sensors, not touch screens.  If they had used their mobile, CE, platform they may have had something.  Apple understood that the technology was coming to a affordable price.  They created a scaled down version, iPhone and iPod touch, knowing that they would scale it back up when prices for touch screens and batteries would be available.  Yes MS had a concept for a tablet but did not see them as a small consumer device.       

  9. “Hell, Microsoft got sued for bundling their own FREE internet browser in eariler versions of windows.”

    You mean when they used their market share to kill off the competition.

    It is fun to watch the Apple haters. They like to talk about over priced Apple products and how there’s nothing “revolutionary” about Apple products. I bet it really digs at them every time Apple introduces a new product that makes a category relevant. What about those high priced non-Apple tablets? Those things are going to sell like hotcakes ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  10. “Hell, Microsoft got sued for bundling their own FREE internet browser in eariler versions of windows.”

    You mean when they used their market share to kill off the competition.

    It is fun to watch the Apple haters. They like to talk about over priced Apple products and how there’s nothing “revolutionary” about Apple products. I bet it really digs at them every time Apple introduces a new product that makes a category relevant. What about those high priced non-Apple tablets? Those things are going to sell like hotcakes ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  11. The only thing I ever saw people using their MS tablet laptops for was taking notes with a stylus on a screen made to look like a yellow legal pad. Yeah, that’s the iPad in a nushell.

  12. The only thing I ever saw people using their MS tablet laptops for was taking notes with a stylus on a screen made to look like a yellow legal pad. Yeah, that’s the iPad in a nushell.

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